Market Research Analyst at Newedge Finance Limited

Job Description

We are looking to hire a Market Research Analyst with outstanding organizational and research skills to join our Palm credit team. Market research analysts are expected to be focused individuals with a strong analytic skills and sound business acumen.

To ensure success, market research analysts should be exceptional communicators and intuitively recognize patterns with a keen interest in providing purposeful and accurate insight into consumer behavior and competitors’ strategies. Top candidates will exhibit critical thinking skills, strong IT skills and a thorough attention to detail.

Responsibilities:

• Monitor and forecast marketing and sales trends.
• Assist in the development of marketing plans.
• Conduct research on specific market conditions.
• Analyze consumer preferences to determine the potential sales of a product or service.
• Analyze prices, methods of marketing and distribution.
• Measure the effectiveness of marketing programs and strategies.
• Devise and evaluate methods for data collection.
• Gather data on consumers, competitors and market conditions.
• Use statistical software to analyze and interpret data.
• Maintain strict confidentiality of sensitive information.
• Simplify complex data into a user-friendly format such as graphs, charts and other visual aids.
• Prepare and present reports to clients and management.

Skills and Requirements:

• Minimum of a bachelor’s degree, preferably within psychology, sociology, statistics, communications, or marketing
• 2-3 years of direct experience within similar roles in Bank or Fintech industry
• Proficient in Microsoft Office, databases and statistical packages.
• Thorough knowledge of marketing programs and strategies.
• Ability to gather large amounts of data and convert it into meaningful analysis.
• Solid organizational skills and detail-oriented.
• Ability to work under pressure and meet strict deadlines.