Manager - Conventional Media at MTN Nigeria

Division: Marketing

Mission:

• To develop and execute a comprehensive media strategy for MTN Nigeria's Above-the-Line (ATL) media portfolio, encompassing TV, Radio, Print, and Outdoor channels.
• To provide expert media direction for all ATL advertising initiatives, ensuring seamless alignment with business objectives, policies, and brand guidelines.

Description:

• Develop a work implementation plan, ensuring it is in alignment with the media strategy and plan of the segment.
• Prioritize tasks and deliver on all assignments within set timelines
• Maintain and build brand strength through advertising, media, and any other marketing means, managing relationships with key media agencies/partners daily.
• Develop and implement a comprehensive annual media strategy aligned with MTN's business objectives.
• Design and execute media strategies for various MTN business functions, coordinating implementation and monitoring progress.
• Actively guide and influence the development of brand communication plans.
• Optimally manage media budgets to ensure the actualization of the best value for money, and mitigate against hike in media rates due to inflation. 
• Ensure effective and efficient media planning and deployment to drive impact that will grossly support in the achievement of Revenue target, both for short and long term.
• Foster strong relationships with internal and external stakeholders, ensuring seamless media campaign execution and business objective achievement.
• Take appropriate measures to ensure business policies and processes are strictly adhere to within the governance framework to minimize exposure and risk.
• Lead media negotiations in collaboration with our media agency to freeze rates, acquire more discounts and mitigate against inflation.
• Provide training, coaching, and guidance to team members to enhance their skills and optimize work output.
• Guide teams and stakeholders on media briefing to ensure proper briefing best practices to ensure effective delivery on business and campaign objectives. 
• Ensure team members and agencies leverage media planning tools (e.g., MPS, AMPS, Diaries, Digital Media tools) to optimize media planning and buying.
• Manage MTN's business relationships with the media agency, ensuring effective collaboration and partnership.

Education:

• First degree in any related field
• An MBA is desirable

Experience:

6 - 13 years’ experience which includes:

• Minimum of 6 years of experience in Marketing and Media discipline
• Experience in coordination and process improvement 
• Customer support and understanding of the consumer segment
• Experience in Telecommunications Industry
• Familiar with Microsoft tools, inclusive of Excel, PowerPoint, Teams, Word, and Adobe.