Key Account Manager at Frutta Foods and Services Nigeria Limited

• As a Key Account Sales Manager, you will play a pivotal role in driving revenue growth and maintaining strong relationships with key clients. Your primary responsibility will be toversee and develop the sales strategy for key accounts, ensuring the achievement of sales targets, negotiation and contract management, forecasting, cross functional collaboration, market intelligence and customer satisfaction.

Job Objective

• As a Key Account Sales Manager, the primary objective is tdrive revenue growth, enhance brand visibility, and foster strong relationships with key accounts. Leveraging your expertise in sales strategy and market dynamics, aim tlead the development and execution of comprehensive sales plans for key clients, ensuring alignment with Frutta business objectives. Your goal is texceed sales targets, maximize profitability, and contribute tthe overall success of Frutta's market presence.

Roles and Responsibilities

Strategic Account Management:

• Develop and implement strategic plans for key accounts tachieve sales and revenue targets.
• Identify growth opportunities within key accounts and devise strategies tcapitalize on them.

Relationship Building:

• Cultivate and maintain strong relationships with key decision-makers and influencers within key accounts.
• Act as the primary point of contact for key clients, addressing their needs and concerns.

Sales Planning and Forecasting:

• Develop and execute sales plans, ensuring alignment with Frutta's overall business objectives.
• Conduct accurate sales forecasting and monitor performance against targets.

Market Analysis:

• Stay informed about market trends, competitor activities, and consumer behavior.
• Use market insights tadapt sales strategies and identify new business opportunities.

Cross-functional Collaboration:

• Collaborate with internal teams, including supply chain, and finance, tensure a cohesive approach taccount management.
• Coordinate with various departments tmeet customer demands and enhance overall customer satisfaction.

Product Placement and Visibility:

• Ensure optimal placement and visibility of Frutta products within key accounts.
• Implement merchandising strategies tenhance brand visibility and drive sales.

Negotiation and Contract Management:

• Lead negotiations with key clients tsecure favorable terms and agreements.
• Manage contracts effectively, ensuring compliance and mutually beneficial outcomes.
• Innovation and Product Introductions:
• Introduce new products and innovations tkey accounts, driving product adoption and maximizing sales opportunities.

Sales Performance Analysis:

• Analyze sales performance data and generate reports tevaluate the effectiveness of sales strategies.
• Identify areas for improvement and implement corrective actions.

Customer Satisfaction:

• Proactively address customer concerns and ensure high levels of customer satisfaction.
• Work tresolve issues promptly and maintain positive relationships.

Compliance:

• Ensure compliance with company policies, procedures, and legal regulations in all sales activities.

 JOB REQUIREMENT

• A bachelor's degree in Business Administration, Marketing, Sales, or a related field
• Minimum of 5 years of experience in sales or key account management with a proven track record of successfully managing key accounts and achieving sales targets.
• Technical requirements: • Proficient use of Microsoft Excel, Word, and PowerPoint for data analysis, proposal creation, and presentation of sales materials.
• Required Skills & Behavioral Competencies:
• Resilience: Ability tstay motivated and maintain a positive attitude in the face of challenges.
• Sales and Negotiation: Proven ability tdrive sales growth and negotiate favorable terms.
• Customer Relationship Management: Exceptional relationship-building and customer-centric approach.
• Strategic Thinking: Develop and execute effective sales plans aligned with business objectives.
• Analytical Skills: Proficiency in data analysis and drawing actionable insights from sales data.
• Industry Knowledge: In-depth understanding of FMCG sector, market trends, and distribution channels.
• Team Collaboration: Collaborative approach with strong leadership skills for effective teamwork.
• Communication Skills: Excellent verbal and written communication skills for client interaction and presentations.
• Adaptability: Flexibility tadapt tchanging market conditions and adjust sales strategies.
• Problem-Solving: Effective problem-solving skills and ability tmake decisions in a fast-paced environment.

Key Performance Indicators:

• Sales Targets Achievement
• Revenue Growth
• Customer Retention Rate
• New Business Development
• Sales Forecast Accuracy by Customer
• Evaluate the effectiveness of Product Placement and Visibility
• Order Fulfillment and Inventory Management
• Promotions execution targets are achieved as per plan
• Collaboration for Value: Joined-Up Business Plans (JBP) with customers in place