Location: Magodo, Lagos
Employment Type: Full-time
Job Purpose
- To develop and execute marketing strategies for industrial clients, distributors, large-scale farmers, and institutional customers across Amo Group’s portfolio (feeds, day-old chicks, vaccines, animal health products, processed poultry, etc.).
- The Industrial Marketing Manager is responsible for driving product penetration, expanding market share, building customer loyalty, and positioning Amo Group as the preferred agribusiness partner within the B2B and industrial agriculture space.
Key Responsibilities
Marketing Strategy & Planning:
- Design and implement industrial marketing strategies tailored to agribusiness clients, large-scale farms, and corporate customers.
- Conduct market intelligence, competitor analysis, and customer segmentation to identify opportunities across regions.
- Align product messaging and campaigns with the technical, operational, and commercial needs of industrial clients.
Brand & Product Positioning:
- Collaborate with product managers and technical teams to define unique value propositions for feed, livestock, health solutions, and poultry offerings.
- Develop and oversee the creation of marketing materials: technical brochures, case studies, industrial-use guides, etc.
- Ensure consistent branding across all industrial touchpoints.
Client Engagement & Relationship Building:
- Build strong relationships with commercial farms, feed distributors, veterinary clinics, processors, and agro-dealers.
- Organize client forums, technical seminars, and on-site product demonstrations to deepen client trust and product adoption.
- Act as a bridge between sales, R&D, and production to deliver tailored marketing support to key accounts.
Digital & Industrial Campaigns:
- Lead B2B campaigns through digital channels (email marketing, LinkedIn, webinars), technical publications, and trade platforms.
- Partner with the digital marketing team to execute content-driven strategies targeting agribusiness stakeholders.
Sales Support & Lead Generation:
- Support regional and key account managers with product training, pitch decks, and proposal content.
- Track and report on lead conversion, customer engagement, and campaign performance.
- Provide technical marketing insights that support tender responses, large farm onboarding, and trade negotiations.
Events, Trade Shows & Industry Networking:
- Represent Amo Group at agricultural expos, industry trade fairs, stakeholder policy forums, and technical conferences.
- Identify co-branding or partnership opportunities with associations, NGOs, and government-linked agribusiness programs.
Budgeting & Performance Monitoring:
- Develop and manage the industrial marketing budget, ensuring cost-effectiveness and ROI tracking.
- Generate reports on industrial marketing KPIs, campaign impact, and customer feedback.
Key Performance Indicators (KPIs)
- Increase in industrial client acquisition and retention
- Growth in revenue from B2B/industrial channels
- Number and effectiveness of technical campaigns and events
- Client satisfaction and loyalty scores (via feedback/surveys)
- Marketing ROI on specific product lines
- Quality and timeliness of marketing collateral and campaigns.
Qualifications & Experience
- B.Sc./M.Sc. in Marketing, Animal Science, Veterinary Medicine, Agriculture, or related fields.
- 7–10 years of experience in marketing within agribusiness, animal health, feed production, or FMCG B2B sectors.
- Proven experience in industrial or technical marketing (not just retail/consumer marketing).
- Ability to understand and translate technical agricultural solutions into commercial value propositions.
Skills & Competencies:
- Strong understanding of the Nigerian livestock/poultry/agriculture market
- Ability to craft technical and persuasive marketing communications
- Excellent stakeholder management and relationship-building skills
- Data-driven with strong analytical and reporting skills
- Proficiency in Microsoft Office, CRM tools, and basic design platforms
- Strong project management and cross-functional collaboration skills.
Behavioural Competencies:
- Commercial awareness and business acumen
- Initiative and innovation in strategy execution
- Excellent communication and interpersonal skills
- Ability to manage complexity and ambiguity
- Integrity, professionalism, and customer orientation
- Willingness to travel frequently across regions.
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