HORECA Team Lead at Coca-Cola

The successful candidate will be expected to plan and implement consumer promotions/events according to brand plan. He/She will also be expected to lead the market development of area/customer of responsibility (volume, growth, revenue, market share, etc.) & achieves KBIs.

IS THIS YOU?

• BA / B. SC or HND in relevant discipline
• Minimum of five years’ experience in FMCG (Alcoholic Beverage/Premium Spirits Category), three (3) of which must have been in the Sales Manager role.
• Commercial & Customer Marketing Experience (Spirits/AFBs)
• Commercial capabilities (both NARTDs and PS Portfolio)
• Key Account On-Trade Customers Management
• Financial acumen & resources management
• Selling & negotiation with Key customers
• Analytical thinking & synthesis to drive decision making
• Building Internal successful & mutual benefit relationships
• Interpersonal skills

YOUR KEY RESPONSIBILITIES

• Leads a team of HORECA and beer parlour BDs in the area, achieving VOL, revenue, distribution & activation KPIs
• Supports on-going HORECA outlet segmentation and optimum market coverage
• Supports the Top On-Trade agreements / contracts customer plan, led by the Prestige Accounts Lead
• Partners with Trade Marketing team to provide his/ her area and respective BDs with POSMs and any activation toolkit to build PiCos 
• Drives excellent execution across his/ her area based on PiCos and NSR via proper Brand Mix
• Grows HORECA direct customers Vol, NSR & critical KBIs (Distribution, RED, etc..) - drives sell outs of PSDs via his/ her indirect outlets   
• Drives customer satisfaction development and work on Feedback (NPS)
• Coaches his/ her peers on any HORECA/IC issue related to On-trade activation
• On-route / On the job coaching & feedback to his/ her direct reports
• Support the deployment of team IDPs and career progression
• Drives HORECA execution in his/ her area (customer negotiations, leading at peer level & upwards)
• Develops annual area business plan on brand & customer planning level 
• Provides valuable market feedback to his/ her Line Manager and Trade Marketing team for the development of the quarterly activity plan 
• Sets performance management routines with own team, while partnering with Premium Spirits Off trade team to support sell outs
• Develop strategic partnerships with key customers and build alliances with key cooperating departments through common routines (Logistics / Finance / Marketing)
• Develops a cross-functional team approach in account management for joint value creation
• Ensures successful launching of all new products/categories and proper Distribution by managing the HORECA & Beer Parlour BDs