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  • Posted: Sep 16, 2025
    Deadline: Not specified
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  • Coca-Cola is the most popular and biggest-selling soft drink in history. An icon of all times, Coca-Cola is the best-known product in the world. Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886, patented in 1887, regis...
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    HORECA Business Developer

    ABOUT THE ROLE
    The successful candidate will be responsible for executing key sales driver activities  including distribution, visibility, promotion, quality, and persuasion while also conducting commercial surveys to analyze market demand and uncover growth opportunities.

     

    KEY RESPONSIBILITIES

     

    • Visits top 75 Key On-Trade Outlets in respective area coverage , achieving VOL, REV and Distribution KPIs
    • Scans the Cooler in place and is responsible for taking the Order of NBC Portfolio, to achieve availability PiCos
    • Provides POSM to outlets and executes the visibility PiCos according to outlet type
    • Secures order payments according to Credit Policy
    • Secures no coolers lost and zero financial impact coming from this/ her/her
    • Inform on new NBC prices lists  
    • Receive On-route / On the Job feedback from his/ her Line Manager and works to continuously grow
    • Is responsible for driving and following up on his/ her/her/her own IDP
    • Provides 1st level feedback to his/ her Line Manager on optimizing the customer base coverage with new outlets
    • Provide Valuable Market Feedback to his/ her Line Manager for any activation that he/she comes across
    • Is the 1st level Outlet hunter in the respective area of coverage
    • Develop strategic partnerships with key customers - Customer satisfaction Feedback   
    • Builds alliances with key cooperating departments (Logistics / Finance / Marketing)
    • Develops a cross-functional team approach in account management for joint value creation
    • Ensures successful delivery of updates on all new products/categories and proper distribution.

    IS THIS YOU?

    • BA / B. SC or HND in relevant discipline
    • Minimum of Three years’ experience in FMCG (Alcoholic Beverage/Premium Spirits Category),
    • Commercial & Customer Marketing Experience (Spirits/AFBs)
    • Demonstrated strength in On-Trade Activation, with proven success in executing impactful in-market brand experiences
    • Commercial capabilities (both NARTDs and PS Portfolio)
    • Selling & negotiation with Key customers
    • Communication (oral, written, presentations, influencing)
    • Building Internal successful & mutual benefit relationships
    • Interpersonal skills
    • Time Management and customer centric attitude

    go to method of application »

    HORECA Team Lead

    The successful candidate will be expected to plan and implement consumer promotions/events according to brand plan. He/She will also be expected to lead the market development of area/customer of responsibility (volume, growth, revenue, market share, etc.) & achieves KBIs.

    IS THIS YOU?

    • BA / B. SC or HND in relevant discipline
    • Minimum of five years’ experience in FMCG (Alcoholic Beverage/Premium Spirits Category), three (3) of which must have been in the Sales Manager role.
    • Commercial & Customer Marketing Experience (Spirits/AFBs)
    • Commercial capabilities (both NARTDs and PS Portfolio)
    • Key Account On-Trade Customers Management
    • Financial acumen & resources management
    • Selling & negotiation with Key customers
    • Analytical thinking & synthesis to drive decision making
    • Building Internal successful & mutual benefit relationships
    • Interpersonal skills

    YOUR KEY RESPONSIBILITIES

    • Leads a team of HORECA and beer parlour BDs in the area, achieving VOL, revenue, distribution & activation KPIs
    • Supports on-going HORECA outlet segmentation and optimum market coverage
    • Supports the Top On-Trade agreements / contracts customer plan, led by the Prestige Accounts Lead
    • Partners with Trade Marketing team to provide his/ her area and respective BDs with POSMs and any activation toolkit to build PiCos 
    • Drives excellent execution across his/ her area based on PiCos and NSR via proper Brand Mix
    • Grows HORECA direct customers Vol, NSR & critical KBIs (Distribution, RED, etc..) - drives sell outs of PSDs via his/ her indirect outlets   
    • Drives customer satisfaction development and work on Feedback (NPS)
    • Coaches his/ her peers on any HORECA/IC issue related to On-trade activation
    • On-route / On the job coaching & feedback to his/ her direct reports
    • Support the deployment of team IDPs and career progression
    • Drives HORECA execution in his/ her area (customer negotiations, leading at peer level & upwards)
    • Develops annual area business plan on brand & customer planning level 
    • Provides valuable market feedback to his/ her Line Manager and Trade Marketing team for the development of the quarterly activity plan 
    • Sets performance management routines with own team, while partnering with Premium Spirits Off trade team to support sell outs
    • Develop strategic partnerships with key customers and build alliances with key cooperating departments through common routines (Logistics / Finance / Marketing)
    • Develops a cross-functional team approach in account management for joint value creation
    • Ensures successful launching of all new products/categories and proper Distribution by managing the HORECA & Beer Parlour BDs

    go to method of application »

    Premium Spirits Account Leader- Off Trade (West)

    Main responsibility is to lead the day-to-day sales and marketing execution in trade including driving innovations in-trade across categories while managing multiple stakeholders internally and externally. You will be responsible for executing Sales Drivers Activities (Distribution, Visibility, Promotion, Quality, Persuasion) to ensure sell-in and sell-out, visibility of products within niche channels and customers.

    IS THIS YOU?

    • BA / B. SC or HND in relevant discipline
    • Minimum of five years’ experience in FMCG (Alcoholic Beverage/Premium Spirits Category), three (3) of which must have been in the Sales Manager role.
    • Commercial & customer marketing experience (Spirits/AFBs)
    • Desired candidate must be an excellent communicator and interested in delivering and improving service standards to our esteem customers.
    • Proven experience in On-Trade Activation
    • Selling & Negotiation Skills
    • Strong analysis & Synthesis skills
    • Presentation Skills & Interpersonal Skills
    • Financial Acumen

    YOUR KEY RESPONSIBILITIES

    • Establish and maintain high-level, executive contact with accounts, focusing on the establishment and maintenance of strategic relationships
    • Builds alliances with key cooperating departments through common routines (Pr. Spirits Customer Marketing & Sales Managers)
    • Plans and implements trade and consumer promotions/events according to brand guidelines and plan
    • Sets standards for customer relationships according to priorities & agreed plans and ensures that these are adhered across all agreements and customer interactions.
    • Contributes to the capability development of off trade sales team by sharing knowledge and expertise
    • Continuously improves processes and exploits growth opportunities in the market that will bring better results at lower cost
    • Ensures achievement of new launches targets in own region/territory and contributes to total team results
    • Participation in team activities for the achievement of the team's results (critical KBIs)
    • Maintain sales volume, product mix, by keeping current with supply and demand, changing trends, economic indicators, and competitors.
    • Analyze sales trends and results and Develops Off-Trade Knowledge Programs (Trade promotions, Salesman incentive scheme, Dealer- loader program etc)

    Method of Application

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