Head of Sales at Transsion Holdings

Description

• The Head of Sales – Appliances will be responsible for driving nationwide sales strategy, revenue growth, and market expansion for the Appliances business.
• The role requires a commercially driven leader with strong experience in the FMCG/consumer electronics/appliance sector, capable of leading large sales teams and delivering aggressive growth targets.
• The ideal candidate should have relevant experience from leading appliance brands such as Scanfrost, Fouani, or Royal Electronics.

Key Responsibilities
Sales Strategy & Execution:

• Develop and implement national sales strategies to drive revenue growth and market share
• Set and monitor sales targets across regions and channels
• Identify new business opportunities, channels, and market expansion strategies

Channel & Distribution Management:

• Strengthen and expand distribution networks across Nigeria
• Manage key distributors, retailers, and modern trade partners
• Ensure product availability and visibility across all regions

Team Leadership & Performance Management:

• Lead, manage, and develop regional sales teams
• Drive performance culture through clear KPIs, tracking, and accountability
• Coach and mentor sales leaders to improve effectiveness and productivity

Market Intelligence & Competitor Analysis:

• Monitor market trends, customer preferences, and competitor activities
• Provide strategic insights to guide pricing, promotions, and product positioning

Revenue & Profitability Management:

• Drive sales growth while ensuring profitability targets are met
• Monitor sales performance, margins, and ROI across channels

Stakeholder Management:

• Collaborate with Marketing, Operations, and Supply Chain teams to ensure alignment
• Provide regular sales reports and insights to senior leadership.

Requirements

• Bachelor’s Degree in Business Administration, Marketing, or related fields
• 8 - 12 years sales experience, with at least 3–5 years in a leadership role
• Proven track record in appliance/consumer electronics sales
• Strong experience in distribution and channel management across Nigeria
• Prior experience in companies such as Scanfrost, Fouani, Royal Electronics, or similar is highly preferred
• Strong leadership, negotiation, and strategic thinking skills.