Location: NASCON - HO, NASCON - HO
Company: Dangote Industries Limited
Job Objectives
Responsible for developing and executing the company’s sales strategy to drive revenue growth, expand market share, and enhance customer relationships. This role involves managing the sales team, analyzing market trends, identifying business opportunities, and ensuring the company meets or exceeds sales targets. The ideal candidate must possess strong leadership, negotiation, and analytical skills to drive sales performance and maintain a competitive edge.
Process
Sales Strategy & Business Growth
- Develop and implement a comprehensive sales strategy aligned with the company’s business objectives.
- Identify new market opportunities, customer segments, and revenue streams to drive business expansion.
- Set and achieve sales targets, forecasts, and revenue goals.
Team Leadership & Performance Management
- Supervise, mentor, and motivate the sales team (Sales Managers, Sales Officers, and Sales Representatives) to achieve high performance.
- Establish and monitor KPIs and performance targets for the sales team.
- Conduct sales training and development programs to enhance the team’s skills.
Market Intelligence & Competitive Analysis
- Conduct market research and competitor analysis to understand industry trends.
- Provide insights into pricing, product positioning, and promotional strategies.
- Identify and mitigate risks affecting sales performance.
Customer Relationship Management & Retention
- Build and maintain strong relationships with key customers, distributors, and partners.
- Ensure excellent customer service to enhance satisfaction and retention.
- Develop customer engagement initiatives to increase brand loyalty.
Sales Operations & Reporting
- Oversee the implementation of sales processes, CRM tools, and reporting systems.
- Monitor sales performance, analyze trends, and provide data-driven insights to management.
- Ensure accurate sales forecasting, pipeline management, and revenue tracking.
Collaboration with Other Departments
- Work closely with the Marketing, Finance, and Operations teams to align sales efforts with company objectives.
- Provide feedback to the Product Development team on market needs and customer preferences.
- Coordinate with the Logistics and Supply Chain teams to ensure seamless product availability.
Qualification
- Bachelor’s degree in business, Marketing, Sales Management, or a related field.
- Certified Sales Professional (CSP)
Work Experience
- 8–10 years of experience in sales and business development, with at least 5 years in a leadership role.
- Proven track record of driving revenue growth and market expansion.
- Strong knowledge of CRM tools, sales analytics, and reporting systems.
- Experience in B2B and B2C sales, distribution management, and key account management.
Skills and Abilities
- Strategic Sales Planning & Execution: Ability to create and implement sales strategies.
- Leadership & Team Development: Strong ability to manage and motivate sales teams.
- Negotiation & Relationship Management: Excellent skills in managing customer and stakeholder relationships.
- Market Analysis & Business Intelligence: Ability to analyze market trends and competitive landscape.
- Communication & Presentation Skills: Strong verbal and written communication abilities.
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