Head of Marketing at Upbeat Centre

Role Description

• Develop a marketing communications plan including strategy, goals, budget, policies and tactics by providing the requisite information, market intelligence, data and insight required for the process.
• Cascade the goals, strategies and budgets amongst the team and manage them to deliver on agreed objectives, goals and targets.
• Design and develop marketing campaign materials, brand loyalty schemes, activations, promotions, special occasion packages, adverts etc. to create awareness for the company’s brand and products and increase the brand awareness
• Actively generate and be involved in SEO efforts (keyword, image optimization etc.); write content for online newsletters and promotional emails and organize their distribution through various channels. Measure performance of digital marketing efforts using Google Analytics.
• Conduct peer reviews, market analysis, benchmarking and consumer behaviour analysis to identify new developments, new product or service feature, unidentified client needs and other offerings that can be added to the company’s product and service suite.
• Collaborate with Creative Designer to improve user experience and present creative ideas for content marketing and website updates.
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter etc; track and analyse website traffic flow; provide regular internal reports.
• Attain key performance indicators such as reducing the website/SM pages bounce rate, increasing dwell time or improving conversion.

Qualifications

• A first degree in Marketing, Business Development or any related social science discipline.
• Relevant professional certifications or membership with relevant professional associations will be an added advantage
• A Master's Degree in Marketing, Marketing Communication, Advertising or relevant post graduate programme.
• Five to Seven (5-7) years’ experience in a related role within a sports/ recreational or hospital facility or any related business.