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  • Posted: Feb 16, 2026
    Deadline: Not specified
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  • CSB is a dynamic short-term rental platform revolutionizing the shortlet industry. We connect property owners with guests seeking quality short-term accommodations, providing a seamless booking experience and exceptional service standards.
    Read more about this company

     

    Marketing Manager - Short-Term Rental Platform

    About the Role

    We're seeking an experienced Marketing Manager who understands the short-term rental marketplace industry to accelerate our platform growth, increase host acquisition, and drive guest bookings.

    Key Responsibilities

    • Develop and execute comprehensive marketing strategies for both supply-side (property hosts) and demand-side (guests) growth
    • Create and manage multi-channel campaigns to attract new property listings to the CSB platform
    • Drive guest acquisition through targeted digital marketing, content marketing, and performance campaigns
    • Optimize our platform presence through SEO and conversion rate optimization
    • Manage paid advertising campaigns (Google Ads, Meta, TikTok) with focus on user acquisition costs and lifetime value
    • Build brand awareness and differentiate CSB from competitors like Airbnb in the marketplace
    • Develop partnerships with property management companies and individual hosts
    • Create compelling content showcasing success stories from hosts and guest testimonials
    • Implement referral programs and loyalty initiatives to drive organic growth
    • Analyze marketplace metrics including booking rates, host retention, and guest satisfaction
    • Coordinate email marketing campaigns for host onboarding, guest engagement, and reactivation
    • Monitor competitor strategies and identify market opportunities

    Required Qualifications

    • 4+ years of marketing experience in marketplace platforms, shortlet industry, or hospitality tech
    • Proven experience with two-sided marketplace dynamics (supply and demand)
    • Deep understanding of the short-term rental industry and competitor landscape (Airbnb, Booking.com, VRBO)
    • Track record of scaling user acquisition with measurable ROI
    • Proficiency in digital marketing tools, analytics platforms, and marketing automation
    • Experience with growth hacking strategies and viral marketing techniques
    • Strong analytical skills with ability to interpret data and optimize campaigns
    • Excellent storytelling and content creation abilities

    Preferred Skills

    • Experience marketing a tech platform or SaaS product
    • Knowledge of marketplace KPIs (take rate, GMV, liquidity, engagement metrics)
    • Background in community building and host relations
    • Understanding of payment systems and trust & safety in marketplaces
    • Familiarity with property management systems integration

    What We Offer

    • Opportunity to shape the marketing strategy of a growing platform
    • Competitive salary and performance incentives
    • Work with a dynamic team disrupting the short-term rental industry
    • Professional development and growth opportunities

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified candidates should apply using the Apply Now button below.

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