Klasha was founded in 2018 in Lagos, Nigeria by a team of ex-Amazon, Shopify, Net-a-Porter and ASOS employees. It was founded to make consumer goods online more accessible to customers across Africa. At Klasha, we believe that consumers in Africa should have the same frictionless access to the goods they want regardless of their geographic location. So, we've built a couple of cool products to facilitate this.
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Klasha is looking for a Head of Marketing to start immediately. We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.
You will help us develop plans to help establish our brand, allocate resources to different projects and sett short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.
Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
You must be strong in analytics.
Responsibilities
Measure marketing program effectiveness and KPIs to drive continuous improvement in strategy and output
Organize department meetings, conduct personnel reviews, and attend managerial meetings
Participate in organization-wide strategy planning and expand our thinking around the role of marketing in achieving growth
Oversee marketing expenses and resources including relationships with external vendors and advertising and media firms
Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
Prepare and manage monthly, quarterly and annual budgets for the Marketing department
Set, monitor and report on team goals
Design branding, positioning and pricing strategies
Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
Analyze consumer behaviour and determine customer personas
Identify opportunities to reach new market segments and expand market share
Craft quarterly and annual hiring plans
Monitor competition (acquisitions, pricing changes and new products and features)
Coordinate sales and marketing efforts to boost brand awareness
Participate in the quarterly and annual planning of company objectives
Qualifications
Bachelor's Degree or equivalent experience in Marketing
3+ years' in digital marketing
Excellent written and verbal communication skills
Excellent multitasking and project management skills
Benefits
All the latest technology you need to do your role
Private health insurance
Access to mental health wellness services; Headspace and Spill membership
Free lunch in the office
Budget for French language classes
One-time home office set-up allowance
Hybrid; remote + office hours and flexible working conditions
Access to Klasha Sessions development training courses
Diesel and fuel allowance for remote working
Work-from-anywhere weeks; Work from anywhere for three weeks in a year
Gmail
Yahoomail