Head of Marketing and Corporate Communications at Blakskill Limited

Job Responsibilities:

Leadership and Mentorship

• Provide leadership, direction, and mentorship to the brand and marketing team.
• Allocate significant time to leading the team, ensuring members are motivated and equipped to deliver results.
• Foster a collaborative and high-performing team environment, encouraging continuous improvement and innovation.
• Conduct regular team meetings, performance reviews, and professional development sessions.
• Develop a team succession plan.

Strategy and Planning

• Supervise the development and implementation of the Group brand strategy.
• Guide the development of marketing strategies for new and existing products.
• Supervise the creation and execution of marketing strategies for new and existing customer segments.
• Supervise the creation and execution of marketing strategies for new and existing customer segments.
• Supervise the creation and execution of marketing strategies for new and existing customer segments.
• Oversee the preparation of new product marketing plans for product introductions in cooperation with senior management colleagues in Finance, Real estate, Sales, and Marketing.
• Oversee the development of short- and long-term plans and budgetsfor the unit’s activities, monitorprogress, assure adherence, and evaluate delivery.

Brand and CampaignManagement

• Developbrand management and marketing strategies and process suited to the needs of sales and real estate team, ensuringadherence to brand guidelines and brand regulatory compliance.
• Collaborate with the sales and real estate team to createcontent documents according to brand guidelines.
• Review commentary/interpretations of contentexperts and internalsubmissions
• Oversee the development of promotional activities that are geared towardsunlocking value and managing the performance of the business/ brand in the marketplace.
• Coordinate the development of marketing communications materialssuch as sales leaflets, annualreports, brochures, multimedia, etc.
• Oversee the role out of media campaigns and other initiatives aimed at generating desired   publicity/visibility for the businessand its products.
• Launch programsand provide relevantprofessional advice and support as appropriate.
• Ensure brand management activities (e.g., events and sponsorships) are tailored towardsspecific target markets/products in line with the businessoverall strategic objectives.
• Create and manage relationships with relevant partiesaimed at projecting and creating the desired awarenessfor the business e.g., mediahouses.

Department Budgeting

• Forecast the department’s financial requirements and collaborate with Finance and Operations to craft the department’s budget.
• Maintain budget control and ensure the department operates within its financial limits.

Vendor & External Relationships

• Manage vendor relationships and ensure adherence to Service Level Agreements/NDAs, ImageProprietary Rights, Copyrights and Warranties
• Submit periodicreports on ongoingactivity to the Leadership team.
• Perform other duties as assigned by the CCO.
• Participate on relevant industrycommittees ensuring that the companyhas a high level of professional standing.
• Establisha system of reports and communications for all information from the marketing team to the sales team and for feedback and request from the sales team to the marketingteam.
• Manageall partner agenciesand service providers.

Job Requirements

• BSc./MSc. in Marketing or any other relevant discipline
• Minimum of 8 years of progressively responsible experience in Marketing, CSR, and corporate relations leadership roles, preferably in a Real Estate and Hospitality, Financial Services, FMCG, and Utility Payments.
• Membership of a relevant professional organization would be an advantage.
• Entrepreneurial mindset with the ability to spot original branding opportunities.
• Strong ability to make sound decisions and work independently to meet team objectives.
• Strong communication and presentation skills with the ability to clearly and confidently present strategies to cross-functional teams, senior management and vendors.
• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications, and public relations activities.
• Experience in the management of complex, multi-stakeholder projects and achieving goals on time and to budget.
• Ideal candidate will have retail channel, financial services experience.
• Detail-oriented with the ability to prioritize, plan, and organize sales and partner activity.
• Self-starter, self-motivated, and metrics driven.
• Proven ability to mentor, lead, and inspire a team to achieve high performance.