Head of Marketing at Afriglobal Group

Job Summary

The Head of Marketing is responsible for all strategies peculiar to Marketing, Sales and Business Development in line with the ambitious vision, futuristic goals and sustainability of the business.

Job Responsibilities

• Oversee the marketing department in its entirety
• Evaluate and develop business marketing strategies and marketing plan.
• Drive the marketing strategies and strive for growth in line with the company’s vision
• Build and strengthen company’s brand within the diagnostic/healthcare industry
• Plan, direct, and coordinate all marketing efforts.
• Research, survey and evaluate competitors data and market intelligence
• Regularly benchmark company offerings with industry standard
• Communicate the marketing plan and cascade functions to team members
• Evaluate and identify high potential locations for future business expansion
• Research and create demand for new products, services and solutions while ensuring profitability of all business offerings
• Ensure proper business and market positioning while building engagement with targeted audience
• Drive quality and uniform customer service experience across all business centers
• Work with the sales team to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
• Identify potential customers and target markets
• Understand and develop budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• Compile lists describing business offerings.
• Build brand awareness and positioning.
• Support sales and lead generation efforts.
• Coordinate marketing projects end to end
• Organize company conferences, trade shows, activation programs and other major events as the need may arise
• Oversee social media marketing strategies and content marketing.

.    22. Track and monitor the voice of the customer, customer satisfaction index and customer engagement action plans.

Person Specification

•  Bachelor’s degree in Marketing or related field is required
• Minimum of twelve (12) years’ experience in Marketing, with at least 6 years managerial experience
• Proven work experience within the FMCG, Healthcare, Pharmaceutical or Manufacturing industry
• Experience in medical diagnostics industry is an added advantage
• Professional certification and masters certification is highly essential
•  Strong knowledge of market positioning and formulation of well-coordinated marketing plans and strategies
• Solid knowledge of conducting market surveys, gathering competitive data and analyzing industry averages
• Deep understanding of business drivers and customer behavior
• Proven ability to manage budgets.
• Professional and proactive work ethic.
• High competence in project and stakeholder management.
• Excellent interpersonal, written and oral communication skills.
• Experience with digital marketing forms such as social media marketing and content marketing.
• Customer centric values, innovative spirit and team play
•  Data analytical skills
• Proficient in Microsoft Office Suite and other relevant software. 
• Excellent organizational skills, with the ability to prioritize work and handle pressure
• Local travel may sometimes be required

Work Structure: On-site

Salary Range: N1,000,000 – 1,400,000 monthly gross (plus benefits)