Art Director at Strivo Labs

Purpose

• This role involves the process of providing visual and creative direction for all communications materials for both the brand and its clients.
• This includes illustrations, logos, layouts, photos, animation, motion graphics, GIFs, website design, print ads, digital billboard creatives, merchandising mock-ups, OOH creatives, and so on.

Responsibilities

• Work collaboratively in studying briefs and defining the scope of work and timelines required.
• Provide creative direction and conceptualize visual execution based on client’s brief.
• Present ideas and direction (internally and externally) defining the creative strategy and direction used.
• Develop creatives, illustrations, website layouts, animations, videos, GIFs, motion graphics, logos etc according to the agreed direction.
• Collaborate effectively with the copywriter and campaign manager to produce final designs.
• Solicit for feedback from all applicable stakeholders on final designs and implement feedback as agreed.
• Ensure designs comply to the brand/client’s brand manual and guidelines (using appropriate fonts, colours, images, and other elements identified in the brand guidelines)
• Test designs and videos on various platforms to ensure resolution and quality meet the requirements.
• Work collaboratively to design brand manuals and guidelines as required.
• Consistently research trends and innovations in the graphics and design space to ensure the brand is consistently up to date in proffering creative solutions.
• Responsible for ensuring all the brand’s designs (for the internal brand and clients) are uniform, consistent, visually appealing, and contemporary.

Key Performance Indicators

• Quality of creative content developed.
• Ability to meet timelines.
• Attitude and interpersonal skills- ability to collaborate effectively within a team.
• Resourcefulness in the use of available tools and resources
• Creativity and ability to conceptualise and execute cutting-edge visual campaigns and ideas

Core Competencies

• A good portfolio of creative designs, animation, videos, etc., with proven experience working collaboratively to execute briefs
• Ability to use various design tools such as CorelDraw, Photoshop, Illustrator Tools, Design Tools etc.
• Ability to review and revise copy content as applicable, with strong communication and writing skills.
• Ability to pay attention to detail and produce error-free designs.
• Ability to work well within a team and collaborate effectively.
• Ability to think outside the box and develop creative and cutting-edge designs and concepts.
• Ability to meet set timelines.
• A good attitude, accountability to self and others, and a can-do disposition
• An owner-manager who can work with minimal supervision and escalations.

Qualifications

• First degree in design, fine arts, communications, or any relevant social science course.
• Relevant certifications and professional memberships will be an added advantage.

Experience:

• 7 years of experience in a similar role, experience in an advertising agency will be an added advantage.
• A verifiable design portfolio

Direct Reports

• Design Executives
• Content Creators.