Head of Digital Marketing at Vitel Wireless Limited

Job Overview

• The Head of Digital Marketing will be responsible for developing and executing the Company's digital marketing strategy across all online channels.
• The role requires a strategic thinker with strong leadership capabilities who can drive brand awareness, customer acquisition, lead generation, and revenue growth through innovative digital campaigns and data-driven marketing initiatives.

Key Responsibilities

• Develop and implement the Company's overall digital marketing strategy in line with business objectives.
• Lead and manage digital marketing campaigns across social media, search engines, email marketing, content marketing, and other digital channels.
• Drive customer acquisition, retention, and engagement through targeted digital initiatives.
• Oversee the Company's social media presence and ensure consistent brand messaging across all platforms.
• Manage website performance, user experience, SEO, and digital content strategies.
• Analyze campaign performance, website traffic, customer behavior, and marketing metrics to optimize results.
• Develop and manage digital advertising campaigns, including Google Ads, Meta Ads, and other relevant platforms.
• Collaborate with sales, product, customer relationship, and other internal teams to support business growth objectives.
• Monitor digital marketing trends, emerging technologies, and competitor activities to identify new opportunities.
• Prepare and present periodic performance reports and recommendations to Management.
• Manage and mentor the digital marketing team to ensure high performance and continuous development.

Qualifications & Experience

• Bachelor's Degree in Marketing, Communications, Business Administration, Digital Marketing, or a related field.
• Minimum of 5 years' experience in digital marketing, with at least 2 years in a leadership or managerial role.
• Strong knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and digital advertising.
• Experience managing Google Ads, Meta Ads, analytics tools, and marketing automation platforms.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong leadership, communication, and stakeholder management abilities.
• Experience within telecommunications, technology, fintech, or related industries is an added advantage.

What We Offer

• Competitive salary.
• Innovative and collaborative work environment.
• Opportunities for professional growth and development.
• The opportunity to contribute to the growth of a leading telecommunications company and the future of digital connectivity in Nigeria.