Head, Marketing & Corporate Communication at Work Place Centre Limited

Department:                                     Marketing Corporate Communication

Job Type:                                           Permanent/Full-time

Unit:                                                   Marketing & Corporate Communication

Job Grade:                                         Manager   Principal Manager Reference Indicator:

Accountable to:                                ED, Shared Services

Accountable for:                              Marketing & Corporate Communications Executive

DUTIES AND RESPONSIBILITIES

• Articulate, secure stakeholder's buy-in and lead the implementation/execution of the company's integrated marketing and communication strategy and/or projects.
• Lead the development and conceptualisation of all the company's brand management, marketing campaigns and interventions.
• Manage the company's Marketing and Corporate Communications budget and ensure value for money on all campaigns and initiatives.
•  Develop and implement communications initiatives and plans to ensure that all corporate messages are well received in a timely and engaging manner
• Develop and implement internal communication plans for all company-wide projects and initiatives
• Develop and implement the company's external communication strategy across all platforms, ensuring alignment with advertising and brand positioning
• Champion all awareness creation initiatives for the products and services and ensure the company enjoys top of mind awareness amongst all its customer segments.
• Oversee the public relation initiatives including press releases, advertising, marketing materials and publications etc.
• Monitor the production of marketing campaign materials on behalf of the company: rid ensure Oversee the company's social media campaign and correspondence ensuring consistency acr0ss all platforms,
• Champion the digital marketing and communications agenda for the company
• Serve as editor for the Intranet and Internet writing, reviews and maintaining content on websites to drive optimal users’ engagement.
• Support the sale of Client’s products across all distribution channels (Retail, Corporate and Alternative Distribution) ensuring that the sales objectives for each event is achieved.
• Ensure the company enjoys appropriate representation and share of voice in the media (traditional and new media) space.
• Monitor, evaluate and report on the company's marketing and corporate communications activities.
• Champion all Corporate Social Responsibilities (CSR) initiatives on behalf of the corn any.
• Drive Revenue: Leverage Group for partnership to build the Client’s brand towards achieving efficiencies, business growth and driving revenue.
• Reputation Management (Social Media Campaign, Customer Engagement) consistence with the company's brand identity.
• Manage and oversee contractual relations and correspondence with vendors and Int grated Marketing Communication Service Providers.

JOB REQUIREMENTS AND COMPETENCY SPECIFICATION

• Academic Qualification & Work Experience
• First degree in Business and/or Marketing
• A Public Relations, International Relations or Mass Communications Degree would also be an added advantage
• Minimum of 10 years in brand management, public relations, media and/or corporate communications
• Proven experience of successfully raising an organisation's/initiative's public profile
• Related work experience in a non-banking financial service/insurance company Will be an advantage

TECHNICAL SKILLS AND COMPETENCIES

• Brand development and management
• Campaign and marketing skills
• Impact Assessment; Ability to analyze the effectiveness of campaigns and  programs
• copywriting and delivering presentations
• Knowledge of relevant Media Regulations
• Knowledge of Media Planning & Buying
• Report Writing Skills
• Negotiation and dialogue skills
• Customer Relationship Management skills
• Strong knowledge and understanding of current trends in digital media/social media.
• Good IT skills with specific experience of using a range of social media platforms
• Product Development & Management
• BEHAVIOURAL SKILLS
• Self-motivated with a positive and professional approach to management.
• Strong leadership skills with ability to act as a brand ambassador
• Ability to build and maintain strong links with the media
• Highly self-motivated, with the ability to work autonomously
• Result Oriented

HOW TO APPLY

Interested and qualified candidates should send their CV to: david.oluwaseyi@workplacecentre.com using the Role as the subject of the mail on or before 30th December 2021. Only shortlisted candidates will be contacted.