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  • Posted: Dec 15, 2022
    Deadline: Not specified
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    9Mobile is a Nigerian telecommunications services provider, currently operating in Nigeria. 9Mobile is formerly known as Etisalat Nigeria.
    Read more about this company

     

    Head.Brand & Creative Services

    Job Summary        

    • Build a stronger, vibrant brand and improve the brand health KPIs
    • Develop and ensure implementation of the company's marketing communication strategy for various segments.
    • Lead and direct internal creative development that align with overall brand positioning
    • Ensure EMTS's brand visibility via appropriate communication channels e.g., digital, print, OOH and electronic media.

    Principal Functions        
    Tactical

    • Provide strategy articulation of EMTS's marketing communication strategy including strategic direction, policies, procedures and guidelines.
    • Keep abreast of global and local best practice as it relates to the unit's activities.
    • Lead and direct internal creative services team to deliver on articulated brand positioning
    • Continuously review the unit's activities, make recommendations for improvement, and implement approved initiatives to ensure enhanced performance of the team.
    • Identify required resources, personnel, and funding to achieve the unit's strategy.
    • Establish and maintain relationships with key internal and external stakeholders especially media agencies.

    Operational

    • Coordinate and manage all activities of the marketing communication function and ensure compliance with defined policies, procedures, and guidelines.
    • Execute marketing communication plans for promotions, events/sponsorship, and other marketing activities/initiatives as well as other business communication requirement.
    • Coordinate and manage all marketing/brand related communications (graphic and print materials) originating from the organization and ensure quality and consistency with the preferred brand guidelines, CI and established specifications/standards.
    • Ensure all marketing communications address specific information needs of target customers as well as provide clarity on products and service offerings.
    • Provide input to all marketing communication contracts with vendors/media agencies as required and monitor their activities to ensure adherence with service level agreements.
    • Ensure constant accessibility to accurate product information by relevant users (existing/ prospective customers).
    • Ensure consistency of EMTS's brand identity with its international operations and ensure that all enhancements/modifications to the brand policy are effected as required.
    • Implement the unit's work programs and plans in line with agreed upon procedures and guidelines.
    • Plan and manage the human and material resources of the unit to optimise performance, morale and enhance productivity.
    • Manage inter-functional relations to ensure synergy across the various departmental functions.
    • Provide leadership and guidance to team members and manage subordinates' performance towards the achievement of overall team objectives.
    • Monitor and control the budgetary needs of the unit.
    • Prepare/compile agreed periodic activity and performance reports for the attention of the Director, Marketing Communication
    • Perform other duties as assigned by Director, Marketing Communication

    Educational Requirements        

    • First degree in Marketing, Communication, Business Administration or any relevant discipline from a recognized university.
    • A Master's degree in Marketing, Marketing Communication, Advertising or relevant post graduate programme is an added advantage
    • Minimum of 8 years work experience with at least 5 years in an advertising agency (or agencies), in addition to a minimum of 3 years in the telecoms industry.
    • Previous experience in brand development/marketing communications / digital marketing management.


    Knowledge

    • Adverting industry knowledge
    • Integrated Marketing Communications Management
    • Brand management experience
    • Creative process management
    • Electronic, Digital, OOH and print production management Skills
    • Strategic thinking
    • Creative capabilities
    • Innovation
    • Results Orientation
    • Project management
    • Leadership & People Management
    • Presentation/Facilitation
    • Stakeholder Relationship Management
    • Communication
    • Personal Effectiveness Behaviour
    • Customer Focus
    • Passion for Excellence
    • Integrity
    • Empowering people
    • Growing people
    • Team work

    Method of Application

    Interested and qualified? Go to 9Mobile on careers.9mobile.com.ng to apply

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