Digital Marketing Manager at Picadailys

Role Overview

We’re looking for a results-driven Digital Marketing Manager to lead and execute our online marketing strategy. The ideal candidate will be responsible for driving user acquisition, engagement, and retention through data-backed campaigns and strategic brand communication. This role requires a mix of creativity, analytics, and strategic thinking.

Key Responsibilities

• Develop and implement digital marketing strategies to grow Picadailys’ user base and brand visibility.
• Manage and optimize paid campaigns across social media, Google, and other digital channels.
• Oversee SEO/SEM efforts, email marketing, influencer collaborations, and content marketing initiatives.
• Lead campaign planning, budgeting, and performance analysis to ensure ROI-driven marketing.
• Collaborate with product, content, and design teams to align marketing activities with company goals.
• Track and report performance metrics, analyze data, and provide actionable insights.
• Stay updated on emerging marketing trends, tools, and technologies to keep Picadailys competitive.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3+ years of proven experience in digital marketing, preferably in fintech, lifestyle, or tech startups.
• Strong understanding of online marketing channels and analytics tools (Google Ads, Meta Business Suite, SEO tools, etc.).
• Experience managing social media advertising, influencer marketing, and growth campaigns.
• Excellent project management, communication, and analytical skills.
• A creative mindset with a data-driven approach to decision-making.

What We Offer

• Competitive salary and performance bonuses.
• A dynamic, creative, and tech-driven work environment.
• Opportunity to shape and grow a fast-rising fintech lifestyle brand.
• Access to rewards and engagement benefits on the Picadailys platform.