Head, Brand Communications and Marketing at WhirlSpot Media

Job Overview:

The Head of Brand Communications and Marketing will lead the agency’s brand positioning, PR/marketing strategy, and communications initiatives while managing client-facing projects to ensure world-class delivery. This role requires a dynamic, results-oriented leader with a strong background in integrated marketing, brand storytelling, and PR management in the Pan-African space.

You will be responsible for:

• Enhancing WhirlSpot Media’s visibility and thought leadership across Africa.
• Overseeing marketing campaigns and internal/external communications.
• Managing and executing integrated marketing campaigns for WhirlSpot’s clients.
• Ensuring Marketing and PR activities are executed excellently
• Driving innovation in PR, digital engagement, and strategic brand positioning.

Key Responsibilities:

Agency Brand Strategy & Positioning:

• Develop and implement WhirlSpot Media’s annual brand communication and marketing strategy.
• Build and maintain a strong Pan-African brand presence through campaigns, media features, and strategic partnerships.
• Create compelling thought-leadership content to position the agency as a top-tier player in the integrated marketing and PR landscape.

Marketing & Communication Execution:

• Design and oversee multi-channel marketing campaigns (digital, social media, traditional media, events).
• Develop innovative storytelling and PR campaigns to enhance brand visibility.
• Manage the agency’s digital footprint, including website content, blogs, newsletters, and social media.

Client Project Management:

• Lead high-impact integrated marketing and PR projects for clients, ensuring timely and excellent delivery.
• Collaborate with cross-functional teams to develop client marketing strategies and campaigns.
• Act as a senior client-facing liaison, maintaining strong relationships and delivering measurable results.

Team Leadership & Development:

• Manage and mentor the communications and marketing team to deliver world-class campaigns.
• Drive performance metrics and KPIs for marketing and communication projects.
• Encourage creativity, innovation, and results-driven execution across the team.

Analytics & Reporting:

• Measure the success of marketing and PR campaigns using analytics and reporting tools.
• Provide insights and recommendations to optimise marketing ROI for both WhirlSpot and its clients.

Key Requirements:

• Bachelor’s degree in Marketing, Mass Communication, Business, or related fields (Master’s preferred).
• Minimum of 8–10 years of experience in marketing, PR, or integrated communications, with at least 3–4 years in a leadership role.
• Proven track record of managing Pan-African campaigns and multi-market projects.
• Strong understanding of digital marketing, PR, and integrated marketing strategies.
• Excellent leadership, project management, and stakeholder engagement skills.
• Exceptional writing, presentation, and communication abilities.
• Experience in agency environments or managing multiple client portfolios is a strong advantage.
• Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.
• Identifying ways to grow the marketing department and secure resources.
• Sourcing talent to ensure the curation and retention of specialist skill sets across your teams.
• Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI)

Key Skills & Competencies:

• Strategic thinker with creative problem-solving skills.
• Strong media and influencer relations across Africa.
• Proficiency in marketing analytics and reporting tools.
• Ability to thrive in a fast-paced, results-oriented, and collaborative environment.
•  Ability to  develop and execute strategic communication plans.
•  Strong organisational and project management skills.
• Creative thinker with attention to detail.
• Entrepreneurial mindset with a passion for Pan-African marketing and storytelling
• Strong leadership and team management skills.
• Stakeholder communication and management.

What We Offer

• Opportunity to lead marketing and communications for a top Pan-African agency.
• Exposure to regional and international projects and campaigns.
• Competitive salary and performance-based incentives.
• Creative and collaborative work environment focused on innovation