Growth Manager at CredPal

Purpose Statement

• We are seeking an innovative and results-driven Growth Manager to lead strategic initiatives that drive customer acquisition, retention, and revenue growth. This role will require a combination of analytical thinking, creativity, and execution to scale our business. The ideal candidate is passionate about data-driven decision-making, understands growth strategies, and has a proven track record of delivering impactful results in a fast-paced environment.

Responsibilities

• Develop and execute comprehensive growth strategies to drive customer acquisition, retention, and revenue.
• Identify and prioritize key growth opportunities across various channels, including digital marketing, partnerships, and offline campaigns.
• Manage and optimize user acquisition campaigns across paid and organic channels, ensuring high ROI and CAC (Customer Acquisition Cost) efficiency.
• Design and implement strategies for conversion rate optimization (CRO) across all customer touchpoints, including websites, mobile apps, and email.
• Collaborate with product, marketing, and analytics teams to drive product-led growth initiatives and improve the user journey.
• Leverage data analytics to measure campaign performance, uncover insights, and adjust strategies to ensure continuous improvement.
• Lead growth experiments, such as A/B testing and multivariate testing, to identify effective tactics and scale successful initiatives.
• Foster strategic partnerships to broaden the reach and enhance brand visibility.
• Manage and track key growth metrics such as LTV (Lifetime Value), CAC, churn, and user engagement, and report them to leadership.
• Stay updated on market trends, competitor activities, and emerging technologies to adapt growth strategies effectively.

Preferred Qualification & Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
• Previous experience working in fintech or an high-growth companies is highly desirable
• Proven experience in a growth-focused role (e.g., Growth Manager, Marketing Manager, or Product Growth Lead) with a track record of delivering measurable results.
• Strong knowledge of digital marketing strategies, including SEO, SEM, email marketing, and paid social advertising.
• Experience with data analysis tools like Google Analytics, Mixpanel, or Tableau, and familiarity with A/B testing frameworks.
• Excellent project management skills with the ability to manage multiple priorities simultaneously.
• Exceptional communication and interpersonal skills for collaboration across teams and external partners.
• Proficiency in using CRM tools like HubSpot, Salesforce, or similar platforms.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Creative problem-solving abilities and a growth mindset to identify opportunities and overcome challenges.
• Knowledge of customer lifecycle management and customer segmentation strategies.