Group Head, Marketing & Sales - Expatriate at Adexen

Job Description
Job Introduction:

• Adexen has been mandated by a leading FMCG company in Nigeria to recruit a Group Marketing & Sales Manager. The position is based in Kano / Nigeria.

Responsibilities

• The Group Head – Marketing & Sales will be responsible for defining and executing the company’s marketing and sales strategy across all channels. The role involves leading brand development, driving revenue growth, managing high-performing teams, and ensuring strong market positioning.
• The successful candidate will play a key role in aligning commercial activities with business objectives while ensuring operational excellence across regions.

Marketing & Brand Management:

• Define and implement ATL and BTL marketing strategies to strengthen brand positioning
• Lead product development initiatives in collaboration with production teams
• Plan and execute marketing activations and ensure effective rollout and performance tracking
• Manage new product launches and identify portfolio gaps
• Drive market research and customer insights to support decision-making
• Oversee digital marketing initiatives, including social media strategy and execution

Sales & Business Development:

• Develop and execute annual sales strategies aligned with company objectives
• Lead and mentor a high-performing sales team across regions
• Set sales targets and monitor performance across open market and modern trade channels
• Identify new market opportunities and expansion strategies
• Strengthen customer relationships and ensure optimal account management
• Monitor pricing, competition, and market dynamics
• Establish KPIs and conduct regular performance reviews
• Analyze sales data to optimize marketing investments and commercial outcomes
• Collaborate with internal departments (Production, Finance, Supply Chain)
• Ensure efficient management of customer claims and complaints
• Support regulatory compliance (NAFDAC, SON) and export activities

Desired Skills and Experience
Qualifications & Experience:

• MBA in Marketing or related field
• 10–15 years’ experience in FMCG, preferably in non-food segments
• Proven track record in marketing strategy and sales execution
• Strong experience managing both traditional and modern trade channels
  Excellent analytical and data - driven decision - making skills

Skills & Competencies:

• Strong leadership and team management capabilities
• Strategic thinking with hands-on execution ability
• Excellent communication and stakeholder management skills
• High level of commercial acumen
• Ability to operate in a fast-paced and competitive environment.