Field Marketing Executive at First Cardiology Consultants

Job Description

• We are looking to recruit an experienced Business Executive, who will be responsible for support the business growth effort of our Hospital. 
• The candidate’s duties include conducting market research to identify new business opportunities and client leads, coordinating with the Commercial/Business development manager to conduct risk assessments, and maintaining beneficial relationships with clients and other business partners.

Key Responsibilities

• Develop rebus knowledge of all healthcare services and Liaise with departments to reach clients with the right message.
• Maintain relationships with Doctors of different specialties and generate referrals.
• Promote business expansion opportunities through successful field marketing programs.
• Analysing competitors’ products to determine trends in the market, threat and opportunities.
• Develop strategies and tactics to get the word out about our products and services and drive qualified traffic to our centres and boost hospitals reputation.
• Build strategic relationships and partner with key corporates, government agencies and vendors.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Attend relevant trade shows and events.
• Monitor industry trends and competitors activities.
• Report weekly/monthly on the status of field marketing activities.
• Document and share lead/customer intelligence demand and manage brand position.
• Network with individuals and business to generate and identify business opportunities.
• Maintain relationships with current clients and identify new prospects.
• Meet potential client, by growing, maintain and leveraging your network an also explaining the hospital’s products and answering customer’s questions and escalating complex issues to the relevant departments as needed.
• Measure and report on the performance of marketing, gain insight and assess against goals.

Requirements

• Candidates should possess a B.Sc. / BA / HND / NCE / OND in Marketing / Communication / Business or related field with 2 years plus experience
• NYSC discharged certificate
• Effective communication skills.
• Exceptional customer service skills
• Must be a goal getter
• Effectively work with Microsoft office applications, including word, Excel and PowerPoint.