EOI: Consultancy: Mapping of Radio Stations and Social Media Platforms for National Social Register (NSR) Awareness Campaigns in Abia, Benue, Oyo, Sokoto States and the FCT at ActionAid Nigeria

Purpose of the Assignment

• The purpose of this assignment is to conduct a comprehensive mapping and analysis of radio stations and social media platforms across Abia, Benue, Oyo, and Sokoto States, as well as the FCT, to support effective citizen awareness, mobilisation, and participation in the National Social Register (NSR).

Objectives of the Mapping 

The specific objectives are to:

• Identify radio stations with strong listenership and wide audience coverage across the target states and the FCT.
• Assess radio stations based on audience demographics, language use, programme formats, credibility, and relevance to target populations.
• Identify key social media platforms, online communities, and micro digital influencers with significant reach and engagement.
• Analyse audience demographics, engagement levels, content trends, and platform relevance for awareness campaigns.
• Generate state-specific insights on media consumption patterns and communication preferences.
• Develop a comprehensive database of radio stations, social media platforms, and influencers across different audience size categories to support NSR awareness and mobilisation campaigns.
• Generate evidence-based recommendations to inform the ESSPIN communication and advocacy strategy.

Scope of Work

The consultant/firm will undertake the following tasks:

• Participate in an introductory meeting with the ESSPIN project team.
• Develop and submit an inception report detailing the approach, methodology, and workplan.
• Design a media mapping tool and methodology for assessing audience reach, credibility, engagement, and relevance.
• Identify radio stations with high listenership and wide coverage across the focal states and the FCT.
• Assess language use, audience demographics, programme types and rate cards.
• Identify key social media platforms, micro-influencers, and online communities relevant to the target locations.
• Analyse social media engagement levels, audience demographics, and content trends.
• Present findings and recommendations to ActionAid Nigeria and the ESSPIN project team.

Key Deliverables:

The consultant/firm is expected to deliver:

• Media Mapping Database containing information on identified radio stations, social media platforms, and influencers.
• Submit a report for the specific State in which they conducted the assignment (Abia, Benue, Oyo, Sokoto, or the FCT, as applicable).
• Presentation (PowerPoint) summarising key findings and strategic recommendations for NSR awareness campaigns.

Duration of the Assignment:

• The consultancy will be implemented across the following locations and timelines:
• Federal Capital Territory (FCT): One (1) Consultant for a period of 12 working days.
• Abia and Oyo States: One (1) Consultant for a period of 10 working days to cover both states.
• Sokoto and Benue States: One (1) Consultant for a period of 10 working days to cover both states.
• The allocated number of days for each assignment includes all phases of the consultancy, namely: inception and planning, tool development, media mapping, data collection and analysis, report writing, and submission of the final report.

Required Qualifications and Experience

The consultant(s) to be recruited should possess the following qualifications and experience:

• A good understanding and practical experience in communication research, media mapping, audience analysis, social and behaviour change communication, advocacy, or related fields.
• A minimum of a bachelor’s degree in mass communication, Media Studies, Communication for Development, Social Sciences, Digital marketing /communication, Development Studies, or a related field. A master’s degree will be an added advantage.
• At least 5 years of experience conducting media research, communication assessments, audience analysis, or similar assignments.
• Demonstrated experience in designing and implementing media mapping or communication-related studies.
• Strong analytical, report writing, and presentation skills.
• Experience working with development organisations, donor-funded projects, or social protection programmes will be an added advantage.
• Proficiency in Microsoft Office applications and relevant data analysis tools.
• Excellent interpersonal and stakeholder engagement skills.
• Ability to work effectively within a multidisciplinary team and deliver quality outputs within agreed timelines.

The following compliance documents would be submitted with the applications: 

• Company profile
• CAC registration (CAC 7)
• Tax clearance certificate
• Evidence of previous jobs, especially with INGOs
• Audited accounts (at least 2023).