Educational Marketing / Enrolment Officer at Dalewares Institute of Technology

Responsibilities
Marketing:

• Develop and implement marketing strategies to promote Dalewares College of Management polytechnic and Technology to potential students
• Utilize social media, email marketing, and other digital channels to reach target audience
• Create engaging content, including blog posts, social media posts, and email newsletters
• Collaborate with the marketing team to develop and implement marketing campaigns

Lead Generation:

• Identify and pursue new business opportunities, including schools, organizations, and individuals
• Develop and maintain relationships with potential students, parents, and educational institutions
• Utilize various channels, including phone, email, and social media, to generate leads
• Qualify leads and pass them on to the admissions team

Sales and Conversion:

• Follow up on leads and convert them into enrolled students
• Provide excellent customer service and respond to inquiries in a timely manner
• Present and promote Daleways College of Management and Technology's programs and services to potential students
• Negotiate and close sales, meeting or exceeding enrollment targets

Relationship Building:

• Build and maintain relationships with existing students, alumni, and industry partners
• Collaborate with the admissions team to ensure a smooth enrollment process
• Provide feedback to the management team on market trends, competitor activity, and student
• needs
• Develop and execute digital marketing strategies to meet student enrollment targets.

Social Media:

• Manage social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to promote the college and engage with potential students
• Create and implement SEO strategies to improve the college's online visibility
• Design and send email marketing campaigns to prospective students
• Develop and publish online content (blog posts, videos, etc.) to attract potential students
• Analyze digital marketing metrics and adjust strategies accordingly
• Collaborate with the enrollment team to align digital marketing efforts with enrollment goals
• Build relationships with prospective students and their families to promote the college
• Provide information and guidance to prospective students on programs and admissions
• Manage the enrollment process, ensuring a smooth and efficient experience for students
• Collaborate with faculty and staff to promote programs and build relationships with potential students
• Analyze enrollment data and adjust strategies accordingly
• Work closely with the digital marketing team to leverage online channels for enrollment growth

Key Performance Indicators (KPIs)

• Number of new student enrollments
• Increase in website traffic and social media engagement
• Conversion rates of prospective students to enrolled students
• Student satisfaction ratings
• Number of leads generated
• Conversion rate of leads to enrolled students
• Enrollment targets met or exceeded
• Customer satisfaction ratings
• Revenue growth
• Renumeration will be tied to perfomance and productivity.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or related field
• 2+ years of experience in sales, marketing, or a related field
• Proven track record of meeting or exceeding sales targets
• Excellent communication, interpersonal, and presentation skills
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team
• Proficiency in MS Office and CRM software (e.g., HubSpot, Salesforce)
• Experience with digital marketing channels, including social media and email marketing
• Knowledge of the Nigerian education sector is an advantage.

What we offer

• Competitive salary and commission structure
• Opportunities for growth and development
• Dynamic and supportive work environment
• Training and support to help you succeed in your role.