E-commerce Manager at House of Tara International

Location: Lekki, Lagos

Job Summary
Support in creating and delivering best-in-class customer communications. It involves the following marketing disciplines: Product Marketing, Digital Marketing, Social Media Marketing, Content Creating, and Email Marketing.

Responsibilities

• Build and maintain the organisations social media online presence.
• Plan and execute creative web, SEO/SEM, marketing database, email, social media and display advertising campaigns for new and existing products and services.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data.
• Use market research data to provide insight on product pricing when relevant.
• Create content such as case studies, videos, website copy and blog posts, product explainers etc.
• Speak and present about products to both external and internal audiences.
• Collaborate with agencies and other vendor partners

Requirements

• Minimum of Bachelor's degree
• Minimum of 5 years experience in Marketing / Technical Writing
• Highly creative with experience in identifying target audiences and devising multi-channel digital campaigns that deliver positive ROI
• Strong communication (written and verbal) and interpersonal skills.
• Desire to work collaboratively with a diverse cross functional team
• Analytical thinker with the ability to understand and translate data into customer facing action to drive measurable improvement in channel and business performance
• Tech-savvy and comfortable with leveraging relevant software tools as part of your day-to-day workflow
• Demonstrated track record, driving business outcomes through marketing channels by rapidly acting on insights and bringing new ideas, with a focus on continuous optimization and test-and-learn
• Desire to work on niche B2B products