Distributor Acquisition Specialist at African Naturalistas

Role Overview

• African Naturalistas is into the manufacture and sales of Hair Products. We are looking for a highly proactive and execution-driven Wholesale Distribution Growth Executive to grow our wholesale and distributor sales across Nigeria.

This role is focused on one thing:

• Getting more active distributors, wholesalers, resellers, salons, beauty stores, and retail partners consistently buying African Naturalistas products in larger quantities.
• This is a hands-on role for someone who is hungry for sales, enjoys building relationships, and is comfortable using both digital and physical methods to grow wholesale revenue.
• The ideal candidate is not just a marketer or office-based salesperson, but someone who can actively source leads, follow up persistently, close wholesale deals, and maintain long-term distributor relationships.

What You Will Own

• Grow African Naturalistas’ wholesale and distributor sales across different regions and channels.
• Source and onboard new distributors, wholesalers, salons, beauty supply stores, and retail partners.
• Reactivate dormant distributors and strengthen relationships with existing wholesale customers.
• Use WhatsApp, Instagram, Facebook, TikTok, email, phone calls, and physical visits to prospect and close new wholesale accounts.
• Build and maintain a healthy pipeline of distributor leads and opportunities.
• Conduct physical market visits, salon visits, beauty store visits, and networking activities to grow distribution.
• Follow up consistently with prospects and distributors to encourage repeat orders and stronger sales volumes.
• Work closely with the operations and production teams to communicate distributor demand and inventory needs.
• Maintain accurate records of leads, follow-ups, active distributors, sales performance, and reorders.
• Recommend promotional ideas and distributor incentive strategies to improve sales performance.
• Represent African Naturalistas professionally at trade fairs, beauty events, activations, and networking opportunities when necessary.
• Gather market intelligence, competitor insights, distributor feedback, and customer trends to help improve business decisions.
• Ensure wholesale customers receive excellent support, fast communication, and proper issue resolution.

Candidate Profile

• 2–5+ years experience in wholesale sales, distributor management, business development, FMCG, beauty, cosmetics, skincare, haircare, or related industries.
• Proven ability to generate sales and acquire customers/distributors independently.
• Comfortable with both online prospecting and physical field sales.
• Strong confidence in speaking, negotiating, following up, and closing deals.
• Experience using WhatsApp, Instagram, Facebook, and other digital platforms for business development or sales outreach.
• Highly self-motivated and proactive with minimal supervision.
• Strong relationship-building and communication skills.
• Organized and disciplined with follow-up and reporting.
• Willing to travel locally for distributor meetings and market visits when necessary.
• Proficiency with Microsoft Excel and Word.
• Good people skills and friendly disposition.

This Role Is For You If…

• You genuinely enjoy selling and building business relationships.
• You are naturally proactive and do not wait to be pushed before taking action.
• You are comfortable moving between online outreach and physical market visits.
• You are persistent with follow-up and understand that sales happen through consistency.
• You enjoy finding opportunities, convincing people, and growing accounts over time.
• You thrive in fast-moving entrepreneurial environments where results matter more than titles.
• You are hungry to grow sales and directly contribute to business growth.
• You enjoy meeting people, networking, and opening new business opportunities.
• You are comfortable working independently without needing excessive supervision.

This Role Is Not For You If…

• You prefer purely office-based or administrative work.
• You dislike follow-up, prospecting, or relationship management.
• You are uncomfortable approaching new people or initiating sales conversations.
• You prefer strategy discussions more than execution and sales activity.
• You need constant supervision or motivation before taking action.
• You are more interested in social media content creation than actual sales generation.
• You are uncomfortable with sales targets and performance accountability.
• You prefer highly corporate environments with rigid structures and large support teams.
• You are looking for a managerial role where others do the execution for you.

KPIs / Success Metrics

• Number of new active distributors onboarded monthly.
• Monthly wholesale revenue growth.
• Distributor reorder frequency.
• Number of dormant distributors reactivated.
• Pipeline growth and follow-up consistency.
• Number of physical visits and prospecting activities completed weekly.
• Sales conversion rate from leads to active wholesale customers.