Director of Corporate Communications and Marketing at CA Global

Job Description:

• An international DFI client of ours is seeking an accomplished professional to lead their Corporate Communications.
• This pivotal role involves orchestrating the enhancement of their corporation's reputation, brand identity, and image while aligning with our strategic objectives.
• As the Director of Corporate Communications and Marketing, you will provide strategic guidance for decisions impacting their reputation, drive initiatives to showcase their impact, and foster relationships with stakeholders across various domains, including African governments, leaders, civil society and the youth, regional and international private investors, and foundations, as well as other development financial organizations and the global public sector.
• The role reports to the President and Chief Executive Officer.

Responsibilities:

• Develop and reinforce the Corporation's reputation, brand, and image in alignment with our strategic direction.
• Formulate the Corporation’s communications strategy in close collaboration with the leadership to ensure it aligns with broader corporate strategy and business objectives.
• Advise on decisions with potential reputation and brand implications.
• Strengthen the link between our corporate reputation and financial success, project impacts, and social developments.
• Create and execute a comprehensive social media strategy to spotlight our projects, growth, and developmental impact across Africa.
• Supervise industry-specific PR campaigns and social media initiatives on platforms such as Twitter, Facebook, LinkedIn, YouTube, our corporate website, and other media outlets.
• Manage communication risks and opportunities, cultivating 'earned' media through operational activities and relationship management.
• Serve as the main point of contact between the corporation, media, stakeholders, investor community and the business community.
• Lead engagement and advocacy efforts by building and maintaining connections with relevant governmental, academic, and business stakeholders.
• Elevate the visibility of our organization and investee companies through engaging initiatives and stakeholder interactions.
• Direct creative direction for brand marketing, including technical writing, strategy, advertising, research, and promotions.
• Contribute to revenue generation through select marketing activities.
• Oversee all the Corporation’s external communications and marketing policies and guidelines, ensuring they remain current.
• Flesh out well-structured draft speech/statements reflecting the President and CEO’s message.
• Creating, editing, and revising various forms of communication products, including but not limited to correspondence and technical documentation such as speeches, factsheets, talking points, opinions, prefaces, forewords, web articles and social media texts in a consistent and coherent manner across various communication platforms.
• Conducting research, including material produced by the Corporation and other relevant organizations, in consultation with substantive units and relevant staff in the of the President & CEO’s.

Requirements:

• Bachelor’s degree in communications, Economics, Journalism, or a related field.
• A master's degree or professional qualifications such as Chartered Institute of Marketing/Chartered Marketer are advantageous.
• A minimum of 20 years of relevant experience in roles encompassing communications, reputation management, and brand strategy.
• Experience in leading organizational reputation and brand transformations.
• Strong grasp of media and public relations strategies.
• Robust understanding, interest, and ideally experience working within the African context.
• Proficiency in understanding economic, financial, and industry dynamics.
• Exceptional interpersonal, communication, and negotiation skills.
• Demonstrated leadership abilities coupled with innovative problem-solving.
• Excellent presentation and facilitation skills. Strong sense of responsibility and accountability, supported by a history of reliability.
• Ideally a proven c-suite leader who has developed and executed corporate pr & communications / brand strategy but preferably also has actual business (P&L) experience.
• Background in Investment banking or asset management. With actual sales & marketing work experience, having raised funds globally and understand global capital markets. And has Africa origination experience and proven background with African governments and private sector.
• A track record in thought leadership, public speaking, and stakeholder management. A strategic Mindset and team player with connections and profile in global leadership circles.
• Appreciates the role of PR & Comm as a provider of ‘air cover’ and making the organization be seen as a ‘living, feeling, and caring ‘organization that is serious about its mandate.
• Ability to tune product strategies and bottom-line targets to blend in with brand promise and public commitments made to show a consistent and competent company.

Key Performance Indicators:

• Drive AFC positioning as Africa’s “go-to” infrastructure solutions provider.
• Address AFC's visibility challenges both in Africa and globally, ensuring recognition among pivotal stakeholders: investors in key markets (in Africa and globally), African governments and Central banks, Africa's youth, and other stakeholders crucial to achieving the Corporation’s objectives.
• Ensure a consistent, high-quality flow of communication concerning AFC's deals, projects, and initiatives.
• Elevate the Corporation’s perception in the market.
• Present our projects and impact within the context of our vision for Africa.
• Amplify engagement with pertinent global and regional financial media and institutional stakeholders.
• Deliver information and annual reports punctually.
• Manage adverse media against the Corporation and its investee companies.