Digital Sales Manager at PayInvert Limited

Job Summary

• As the Digital Sales Manager for one of our Product Pay4Power, you will lead the company’s digital sales strategy and execution to drive user acquisition, conversion, and retention.
• You will oversee the development and management of online sales channels, digital campaigns, and partnerships that grow Pay4Power's customer base.
• This role requires a strategic thinker with a deep understanding of fintech sales, digital marketing, data-driven growth, and customer lifecycle management.
• You will play a key role in positioning Pay4Poweras the go-to platform for seamless power payments while ensuring alignment with the company’s revenue goals and market expansion objectives.

Responsibilities
Sales Strategy & Execution:

• Develop and implement a comprehensive digital sales strategy to grow Pay4Power’s user base and transaction volumes.
• Define and track sales targets, KPIs, and revenue growth plans aligned with business objectives.
• Leverage digital tools, platforms, and data analytics to optimize lead generation, conversion, and customer engagement.
• Manage end-to-end online sales funnels from awareness to conversion and retention.

Business Development & Partnerships:

• Identify, build, and maintain partnerships with relevant stakeholders such as energy distribution companies, payment aggregators, and digital platforms.
• Collaborate with product and technology teams to ensure seamless customer onboarding and payment experiences.
• Explore and execute affiliate and referral programs to increase market penetration.

Campaign Management:

• Plan and execute digital campaigns, including social media promotions, email marketing, and paid ads, to drive sales growth.
• Collaborate with the marketing team to develop compelling messaging and campaigns targeted at key customer segments.
• Analyze performance metrics to continuously improve campaign effectiveness and sales conversion rates.

Customer Experience & Retention:

• Ensure that digital sales channels deliver a frictionless, responsive, and value-driven customer experience.
• Work with the customer experience team to gather feedback and enhance user satisfaction.
• Develop retention and upselling strategies to increase the lifetime value of customers.

Team Leadership & Reporting:

• Lead and mentor a team of digital sales associates and analysts, ensuring alignment with company goals.
• Prepare regular reports and sales forecasts for leadership, providing insights and recommendations for growth.
• Stay informed on industry trends, regulatory changes, and emerging technologies in the digital payments and power sector.

Requirements

• Bachelor’s Degree in Business, Marketing, Finance, or related field; MBA or relevant professional certification is an added advantage.
• 5+ years of experience in digital sales or business development, preferably in fintech, payments, or power/energy sector.
• Proven track record of delivering and exceeding sales targets through digital channels.
• Strong understanding of digital sales funnels, performance marketing, and data analytics tools.
• Excellent negotiation, relationship management, and presentation skills.
• Familiarity with the Nigerian power value chain and regulatory landscape is an advantage.
• Proficiency in CRM tools (e.g., Salesforce, HubSpot) and digital analytics platforms (e.g., Google Analytics, Power BI).

Key Competencies:

• Results-driven with a strong commercial mindset.
• Digital-savvy and data-oriented.
• Exceptional leadership and team management skills.
• Strong stakeholder management and partnership development abilities.
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic fintech environment