Digital Product Marketing Officer at Kwik Delivery

Job Description

• Are you a curious and outgoing digital product marketing executive? We will like to meet you.

Our Ideal Candidate will

• Develop product positioning and messaging that resonates with customers, differentiates our products by their unique selling points and effectively distinguish our products and brand from that of competitors.
• Drive the market growth, lead brand and product launches.
• Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process.
• Develop and implement go-to-market strategies & plans
• Drive the launch of new services and products which involve several different departments (customer experience, tech, sales)
• Brief the press and PR teams about new products.
• Obtain insight into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data.
• Review inventory levels and ensure product availability.
• Use competitive analysis and market research data to establish product pricing, USPS, needs and new opportunities
• Speak and present about products to both external and internal audiences.
• Conceptualize and craft educational product and solution content such as case studies, blog posts, website and ad copies for a variety of platforms
• Be a go-to product expert with regards to industry trends and other industry players by thought leadership initiatives designed to capture the mindshare of our target market.
• Drive growth and craft region-specific high-value sales tools, training, and collateral
• Develop and implement strategies to drive awareness and demand.
• Build and manage online and offline communities.
• Be great with Google Analytics, Adwords, Keyword Planner & Screaming Frog.

Requirement

• Possess relevant qualifications.