Sales Representatives at Abelinis Limited

Location: Sapele

We are seeking highly driven, and disciplined Sales Representatives with excellent interpersonal skills to actively seek out, engage customer prospects and support field operations. This role requires individuals who can deliver outstanding sales performance, maintain excellent distributor relationships, and uphold world-class in-market execution standards within assigned territories.

As a Sales Representative, you will serve as a key ambassador for the business while ensuring consistent territory coverage, customer engagement, order generation, and compliance with operational policies.

Key Responsibilities

Sales & Market Growth

• Achieve and exceed daily, weekly, and monthly sales targets for all brands across assigned territories.
• Identify, engage, and onboard new retail outlets, wholesalers, and high-potential customers to expand market coverage.

Market Execution Excellence

• Ensure full compliance with in-market execution standards including:
  • Product availability
  • Visibility and display compliance
  • Price adherence
  • Promo/activation execution
• Monitor competitor activities and provide timely intelligence for strategic planning.

Distributor & Customer Relationship Management

• Build and maintain strong working relationships with Key Distributors (KDs) to support operational efficiency.
• Resolve field-related escalations promptly to ensure smooth business transactions.

Reporting & Documentation

• Accurately record all orders through approved sales platforms 
• Provide daily, weekly, and monthly reports on sales achievements, market trends, and operational challenges.
• Document market insights, customer feedback, and price-monitoring data for management review.

Operational Compliance

• Ensure strict adherence to the company’s zero-debt policy, guaranteeing that all transactions are completed without outstanding payments.
• Perform daily reconciliation of sales and cash to maintain transparency and prevent financial discrepancies.
• Uphold brand standards and maintain professional conduct while interacting with customers and market stakeholders.

Key Performance Indicators (KPIs)

• 100% Sales Target Achievement
• Zero Debt Compliance (No outstanding payments)
• Market Execution: 95%+ compliance with visibility, availability, and pricing standards
• Accurate Daily Reconciliation
• Timely and complete reporting
• Territory Growth & Outlet Coverage Expansion

Requirements

• OND / HND / BSc in any discipline (FMCG experience is an added advantage).
• 1–3 years experience in sales, merchandising, field operations, or route-to-market roles.
• Excellent communication, interpersonal, problem-solving, presentation, and organizational skills
• Proficiency with sales management software and CRM
• Strong ability to balance persuasion with professionalism
• Excellent knowledge of market terrain in assigned locations.
• Ability to work in a fast-paced, target-driven environment.
• High level of discipline, accountability, and professionalism.
• Excellent selling and negotiation skills
• Technology-inclined with the ability to use mobile sales applications for order capture and reporting.
• Proven success rate at levels above sales quota

Why Join Us?

This role offers the opportunity to work closely with one of the leading FMCG brands in Nigeria while building a rewarding sales career. You’ll gain hands-on market experience, exceptional learning exposure, and the chance to make meaningful contributions to brand growth and customer satisfaction.