Digital Product Executive at Aldelia Limited

Job Summary:

• Digital Product executive for Polo Avenue will lead the strategy and execution of our digital platforms (website, mobile app, and emerging channels) to elevate the luxury shopping experience. Define the product vision for Polo Avenue’s digital ecosystem, aligning with brand ethos and business goals (e.g., personalization, VIP clientele). 

Key Responsibilities:

• Prioritize features that enhance luxury UX (e.g., virtual appointments, AR try-on, curated collections). 
• Benchmark against competitors (e.g., Moda Operandi, Farfetch) and innovate beyond industry standards. 
• Analyze user behavior (Hotjar, Google Analytics) to identify friction points in high-value customer journeys. 
• Partner with CRM to integrate client profiles (purchase history, preferences) into personalized experiences. 
• Set KPIs (e.g., AOV, retention, session duration) and report on ROI of product initiatives. 
• Work with boutique teams to digitize in-store services (e.g., virtual styling, concierge chat). 
• Align with marketing on campaigns (e.g., trunk shows, collabs) to drive engagement. 
• Liaise with luxury brand partners on technical integrations (e.g., exclusive drops, API feeds).
• Pilot emerging technologies (AI styling tools, NFT loyalty programs, live shopping). 
• Test and scale features for high-net-worth clients (e.g., private online showrooms)

Requirements:

• A first degree in Marketing, Business Development or related field.
• Professional certification/ MSc. in Marketing, Marketing Communication, Advertising or relevant post graduate programme would be an added advantage.
• A minimum of 5 years career experience in similar role with top brands.
• Strategic Vision & Roadmap
• Market Analysis
• Product Strategy
• Data-Driven Decision Making
• Critical thinking
• Analytical thinking
• Problem solving
• Communication skills
• Organizational skills
• Technical proficiency
• Teamwork