Digital Media Specialist at Aquabay Resources Limited

Job Summary

We are looking for a versatile Digital Media Specialist who can manage our social media presence and maintain our company website. The ideal candidate is both creative and technical — able to design and execute social media campaigns, create engaging content, and handle website updates to ensure a strong and consistent digital presence for the company.

Responsibilities

• Develop and implement effective social media strategies across Instagram, Facebook, LinkedIn, X, and TikTok.
• Create, schedule, and manage engaging multimedia content (graphics, videos, blog posts, newsletters, etc.).
• Monitor, analyze, and report on digital campaign performance using analytics tools.
• Build, update, and maintain the company’s website (WordPress or other CMS).
• Optimize website content for SEO, mobile responsiveness, and fast loading speed.
• Manage digital advertising campaigns (Google Ads, Meta Ads, etc.) where required.
• Collaborate with management and other departments to ensure brand consistency across all platforms.
• Grow and manage the company’s online community, responding to comments, DMs, and inquiries promptly.
• Conduct competitor analysis and keep up with digital media trends and innovations.
• Create and implement email marketing campaigns (Mailchimp or other platforms).
• Ensure the company’s online reputation is monitored and protected (ORM practices).
• Draft monthly content calendars and align campaigns with company goals.
• Provide technical support for minor website issues, bugs, or plugin updates.
• Train staff on digital media best practices when needed.

Requirements

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (or equivalent practical experience).
• At least 2 years’ proven experience in social media management and web development.
• Proficiency in WordPress, HTML/CSS, and basic troubleshooting.
• Strong knowledge of social media tools (Meta Business Suite, Adobe Premiere Pro, Canva, CapCut, etc.).
• Experience with Google Analytics, Search Console, and SEO tools.
• Excellent written and verbal communication skills.
• Creativity, attention to detail, and ability to meet deadlines.