Digital Marketing Strategist at WildFire B.S Ltd

About the job

We are looking for an experienced and result-driven Digital Marketing strategist to join our awesome marketing team! As a Digital Marketing strategist at our company, you will be responsible for setting up, implementing and managing the company’s digital marketing activities. Digital marketing strategies are extremely important to our company’s success, so your role will play a crucial role in achieving our business goals and objectives. We are expecting you to have experience and a big passion for digital technologies and various digital marketing channels.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our online presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimise spend and performance based on the insights
• Collaborate with internal teams to create landing pages and optimise user experience.
• Analyze customer insight, craft plans for the creative team and develop guidelines to promote our company across various channels.
• Come up with compelling brand stories.
• Lead ideation and brainstorming sessions.
• Come up with strategies to grow the brand’s thought leadership.
• Instrument conversion points and optimise user funnels
• Evaluate emerging technologies and provide thought for adoption

Required Skills

• Ability to take a project, break it down into deliverables and due dates, assign responsibility to team members and follow through till the project is delivered on time
• Proven experience carrying out impactful digital campaigns that drive valuable results.
• Proven SEO/SEM experience managing PPC campaigns
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Proven experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Google Adwords, Keyword Planner, Search Console).
• Willingness and ability to stay up-to-date on new digital marketing trends and opportunities.
• Highly organised with an ability to manage resources, budgets and projects simultaneously.
• Strong communication skills - written and verbal.
• Highly organised and capacity to manage Experience in generating and executing marketing ideas.
• Critical thinking
• Understanding our target audience and how to reach them