Digital Marketing Specialist at Whoosh Logistics Nigeria

Job Summary

• We are seeking a highly motivated and skilled Digital Marketing Specialist to plan, execute, and optimize our online marketing efforts.
• The ideal candidate will be well-versed in digital marketing concepts, tools, and best practices, and know how to develop integrated digital campaigns that drive engagement, traffic, and conversions across multiple platforms.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to support brand and sales objectives.
• Conduct market research, competitor analysis, and audience profiling to inform campaign planning.
• Manage and optimize SEO/SEM efforts to boost website traffic and search rankings.
• Create and manage content strategies across web, social media, blogs, and email platforms.
• Plan, execute, and monitor paid advertising campaigns (Google Ads, Facebook, LinkedIn, etc.).
• Manage company social media channels; create engaging content, monitor trends, and respond to engagement.
• Design and run targeted email marketing campaigns to nurture leads and retain customers.
• Track campaign performance metrics and generate actionable reports using tools such as Google Analytics, Meta Business Suite, and others.
• Optimize user journey and conversion rates through A/B testing and CRO techniques.
• Stay current with digital marketing trends, tools, and best practices; apply innovative solutions.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 2–4 years of proven experience in digital marketing or a related role.
• Strong understanding of current digital marketing tools, platforms, and strategies.
• Hands-on experience with SEO, Google Ads, Meta Ads, email platforms, and content management systems (e.g., WordPress).
• Proficiency in analytics tools (Google Analytics, Hotjar, etc.).
• Creative thinking and excellent communication skills.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.