Digital Marketing Specialist at Pally Agro Products Limited

Job Summary

• We are currently seeking an experienced and results-driven Digital Marketing Specialist to join our team and lead our digital marketing efforts to enhance our brand’s online visibility and customer engagement.

Position Overview

• The Digital Marketing Specialist will be responsible for developing, implementing, and managing digital marketing campaigns to promote our brand and products across various online platforms.
• This role will involve utilizing social media, SEO/SEM, email marketing, content marketing, and online advertising to increase brand awareness, drive website traffic, and convert leads into customers. 
• The ideal candidate will have a strong understanding of digital marketing trends, be analytical, and have the ability to execute data-driven campaigns.

Key Responsibilities
Digital Strategy Development:

• Develop and implement a comprehensive digital marketing strategy aligned with the company’s goals, aimed at increasing brand awareness, driving traffic, and generating leads.
  Identify key target audiences and create tailored marketing strategies to reach and engage them effectively across digital channels.

Social Media Marketing:

• Create and manage social media marketing campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  Design and implement content calendars, product catalogues, ensuring consistent and engaging posts that promote products, services, and brand messaging.
• Engage with the audience through comments, direct messages, and community management to build brand loyalty.
  Analyze social media performance metrics and adjust strategies to increase engagement, followers, and conversions.

SEO/SEM Campaigns:

• Optimize website content for search engines to increase organic traffic and improve search rankings.
  Manage paid search campaigns (Google Ads, Bing Ads) to drive traffic and conversions while adhering to budgets.
  Conduct keyword research, on-page SEO optimization, and link-building strategies to ensure continuous improvement in search engine rankings.
  Analyze and report on SEO performance, using analytics to track growth and implement improvements.

Email Marketing & Automation:

• Create and manage email marketing campaigns, including newsletters, promotions, and product announcements.
  Build and segment email lists to deliver personalized content and maximize engagement.
  Utilize marketing automation tools to streamline email campaigns, track open rates and click-through rates.

Content Marketing & Creation:

• Develop high-quality content for blogs, websites, and social media to educate and engage customers.
  Collaborate with designers, copywriters, and other team members to create engaging visual and written content.
  Produce content that is optimized for search engines and user engagement, with a focus on building brand awareness and increasing conversion rates.
  Create compelling landing pages, blogs, and video content to support campaigns and lead generation efforts.

Analytics & Reporting:

• Monitor and analyze digital marketing campaigns using tools such as Google Analytics, social media insights, and email marketing platforms.
  Track key performance metrics, including website traffic, engagement rates, lead generation, and ROI, providing regular reports to senior management.
  Use data-driven insights to adjust campaigns and optimize strategies for better results.

Paid Advertising & Retargeting:

• Manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and others.
  Optimize paid campaigns for cost-efficiency and increased conversion rates.

Collaborate with Other Teams:

• Work closely with the sales, product, and creative teams to ensure marketing campaigns align with business goals.
  Coordinate with external agencies or partners for specific campaigns or projects.

Requirements
Education:

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
• Additional certifications in Digital Marketing, SEO, Google Ads, or Social Media Marketing are a plus.

Experience:

• 3-5 years of proven experience in digital marketing, with a strong focus on social media, SEO/SEM, content marketing, and email marketing.
• Experience managing and executing digital marketing campaigns for brands or businesses in the FMCG or retail sectors is a plus.
• Strong understanding of digital marketing tools and platforms.

Technical Skills:

• Proficiency in SEO/SEM techniques and strategies, including keyword research, on-page optimization, and Google Ads campaigns.
• Knowledge of social media platforms, trends, and advertising tools.
• Experience with email marketing and automation tools.
• Proficient in Google Analytics and other data analysis tools to measure and optimize campaign performance.
• Familiarity with CMS platforms like WordPress or Shopify for content creation.

Soft Skills:

• Strong creative and analytical abilities to create compelling content and evaluate campaign performance.
• Excellent communication and writing skills, with the ability to craft engaging and persuasive messages.
• Strong attention to detail, with an ability to meet deadlines and manage multiple projects simultaneously.
• Ability to work independently and as part of a collaborative team.
• Results-driven, with a focus on improving conversion rates, traffic, and ROI.

Work Environment:

• Ability to work in a fast-paced, dynamic environment with the flexibility to adapt to evolving marketing trends.
• Flexibility in working hours, as digital marketing campaigns often require adjustments across different time zones.