Jobs at Pally Agro Products Limited

Position Overview

• As we continue to expand our global presence, we are looking for an experienced and results-driven Business Development Manager – Affiliate Marketing & E-Commerceto help us build and foster strategic partnerships, boost online sales, and enhance our affiliate marketing programs.
• The Business Development Manager (BDM) will be responsible for developing and implementing strategic initiatives to drive growth in our affiliate marketing and e-commerce channels. 
• This role will involve identifying, establishing, and nurturing new affiliate relationships, while also seeking out potential business partners that align with our brand values. 
• The BDM will work closely with internal teams to create synergies between affiliate marketing, e-commerce platforms, and business development goals to maximize revenue and brand visibility. 
• The ideal candidate will have a strong background in affiliate marketing, e-commerce strategies, and partnership management.

Key Responsibilities
Strategic Partnership Development:

• Identify, evaluate, and establish long-term affiliate partnerships with companies, influencers, and content creators that can drive sales and expand the brand’s digital presence.
• Build relationships with key decision-makers in relevant industries to secure strategic partnerships and collaborative ventures.
• Negotiate partnership terms, including commission structures, content guidelines, and performance expectations to create mutually beneficial agreements.
• Maintain and expand a network of partners by consistently nurturing and managing relationships with both existing and potential partners.

Affiliate Marketing Program Management:

• Develop, launch, and manage affiliate marketing campaigns that align with business goals and brand values.
• Monitor, evaluate, and optimize affiliate campaigns to ensure maximum reach and conversion rates.
• Track key performance metrics (KPIs) such as click-through rates (CTR), cost per acquisition (CPA), and return on investment (ROI), and adjust strategies as necessary to achieve business objectives.
• Ensure that affiliates have access to the necessary marketing materials, promotions, and product information to effectively promote our offerings.

E-Commerce Growth Strategy:

• Develop and implement e-commerce strategies to increase online visibility, improve customer engagement, and drive sales.
• Optimize product listings and content on e-commerce platforms, ensuring they align with current trends, consumer preferences, and best practices.
• Identify and capitalize on opportunities for cross-selling and upselling through digital channels.
• Work with the marketing team to implement digital advertising strategies, including search engine marketing (SEM), pay-per-click (PPC), and social media campaigns to promote affiliate links.

Market Research & Competitive Analysis:

• Conduct regular market research to identify emerging trends in affiliate marketing and e-commerce, and adapt strategies accordingly.
• Analyze competitors’ affiliate marketing programs and e-commerce activities to understand market positioning and find opportunities for differentiation.
• Leverage data analytics tools to provide actionable insights and recommendations for continuous improvement.

Collaboration and Reporting:

• Work closely with the internal marketing, product, and sales teams to ensure that affiliate programs are integrated into broader marketing strategies.
• Provide regular performance reports to senior management, highlighting affiliate marketing growth, new partnerships, and the effectiveness of business development strategies.
• Identify key opportunities for improvement and propose actionable recommendations for increasing affiliate-driven revenue and customer acquisition.

Brand and Product Advocacy:

• Act as a brand ambassador to ensure that all affiliate partners and collaborators represent the company’s values, voice, and product benefits in a consistent and engaging manner.
• Ensure that product positioning, promotional materials, and campaigns remain in line with the company’s objectives and maintain a high standard of quality.

Requirements
Education:

• Bachelor’s degree in Business Administration, Marketing, E-Commerce, or a related field.

Experience:

• Minimum of 5 years of experience in business development, affiliate marketing, and e-commerce.
• Proven track record of developing, managing, and growing affiliate partnerships.
• Solid understanding of e-commerce platforms (e.g., Shopify etc.) and affiliate marketing tools.
• Experience in negotiating contracts and managing partner relationships across various digital marketing channels.

Technical Skills:

• Proficiency in digital marketing strategies (SEO, SEM, social media marketing, etc.) and affiliate marketing platforms.
• Experience with web analytics tools (Google Analytics, affiliate network dashboards, etc.) to analyze data and track performance.
• Strong understanding of affiliate tracking software, ad serving, and conversion tracking.
• Proficiency in MS Office Suite (Excel, PowerPoint, Word) and CRM software.

Soft Skills:

• Strong negotiation and communication skills with the ability to build and maintain lasting business relationships.
• Highly analytical with an ability to interpret data, identify trends, and make data-driven decisions.
• Self-motivated and proactive with a passion for e-commerce and affiliate marketing.
• Exceptional organizational and project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Ability to work in a fast-paced, dynamic environment and adapt to changing business needs.

Work Environment:

• Ability to work independently and as part of a team in a fast-paced, results-oriented environment.
• Flexibility to adapt to changing work conditions and business priorities.
• Occasional travel may be required for partner meetings and industry events.

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Job Summary 

• We are looking for an experienced and proactive IT Support Officer to join our team and ensure smooth and secure IT operations for our e-commerce and affiliate marketing platforms. 
• The ideal candidate will have a blend of IT skills with an understanding of the digital and e-commerce landscape.
• The IT Support Officer will be responsible for ensuring seamless IT operations, supporting both the e-commerce website and affiliate marketing programs. 
• This includes troubleshooting issues related to platforms, tracking systems, affiliate links, and customer interfaces. The candidate will also handle IT support for software and hardware systems, ensuring all tech tools are running smoothly and securely.

Key Responsibilities
Affiliate Marketing Platform Support:

• Provide technical support for affiliate marketing platforms, ensuring that affiliate links, tracking systems, and reporting tools function optimally.
• Troubleshoot and resolve issues related to affiliate link tracking, commissions, and campaign performance.
• Assist in setting up, configuring, and maintaining affiliate marketing software and systems.

E-Commerce Website Support:

• Provide day-to-day technical support for the company’s e-commerce website, addressing issues related to product listings, checkout systems, payment gateways, and user experience.
• Assist with product catalog updates, inventory management integration, and troubleshooting issues related to online transactions.
• Ensure smooth integration of third-party e-commerce applications (e.g., Shopify).

Network & System Maintenance:

• Ensure that all affiliate marketing and e-commerce systems are stable, secure, and updated regularly.
• Monitor network and server performance, particularly as it relates to online sales and affiliate link tracking.
• Work with vendors and external service providers to ensure that the infrastructure for online operations is robust and scalable.

Technical Support for Online Tools:

• Provide support for the technical setup, configuration, and troubleshooting of online marketing tools, including CRM, email marketing systems, and analytics platforms.
• Assist in the setup of tracking and reporting systems to monitor the performance of affiliate campaigns and online sales.

Security & Data Protection:

• Ensure the integrity and security of data flowing through affiliate programs and e-commerce platforms.
• Regularly audit systems and applications for potential security vulnerabilities.
• Assist with the implementation of data protection practices in compliance with industry standards and regulations.

Customer Experience Support:

• Troubleshoot and resolve customer-facing technical issues (e.g., issues with orders, login problems, payment processing) that arise from the e-commerce platform.
• Provide technical assistance to the customer service team to resolve tech-related issues quickly.

Collaboration with Marketing & E-Commerce Teams:

• Work closely with marketing, sales, and operations teams to identify and resolve technical issues impacting online sales or affiliate marketing efforts.
• Support the integration of affiliate networks with other digital marketing systems to streamline operations.

Training & Documentation:

• Train staff on how to use internal systems related to affiliate marketing and e-commerce platforms.
• Create and maintain technical documentation to guide employees in troubleshooting and resolving common technical issues.

System Updates & Automation:

• Regularly update e-commerce systems and marketing platforms to ensure they remain secure and efficient.
• Automate repetitive tasks where possible, including inventory updates, order processing, and affiliate tracking.

Requirements
Education:

• Bachelor’s degree in Information Technology, Computer Science, or a related field.
• Relevant certifications are a plus.

Experience:

• 2-4 years of experience in IT support, particularly in e-commerce or affiliate marketing environments.
• Hands-on experience with e-commerce platforms (Shopify, etc.) and affiliate marketing systems.
• Experience with tracking software and troubleshooting online sales issues.
• Knowledge of CRM tools and email marketing platforms is an advantage.

Technical Skills:

• Proficiency in troubleshooting e-commerce platforms, payment gateways, and customer-facing software.
• Familiarity with HTML, CSS, JavaScript, and web-based technologies.
• Experience working with cloud-based services and managing data security.
• Strong knowledge of affiliate marketing tools, such as affiliate networks and tracking systems.
• Solid understanding of internet security practices and data privacy regulations.

Soft Skills:

• Strong problem-solving skills with a customer-first mindset.
• Excellent communication skills to interact with both technical and non-technical staff.
• Ability to work under pressure, prioritize tasks, and manage multiple support requests.
• Team player with the ability to work cross-functionally to resolve issues efficiently.

Work Environment:

• Ability to work in a fast-paced e-commerce and affiliate marketing environment.
• Flexibility to respond to urgent IT issues during peak sales periods, including after-hours support when required.
• Willingness to work remotely or travel to different company locations for support needs.

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Job Summary

• We are currently seeking an experienced and results-driven Digital Marketing Specialist to join our team and lead our digital marketing efforts to enhance our brand’s online visibility and customer engagement.

Position Overview

• The Digital Marketing Specialist will be responsible for developing, implementing, and managing digital marketing campaigns to promote our brand and products across various online platforms.
• This role will involve utilizing social media, SEO/SEM, email marketing, content marketing, and online advertising to increase brand awareness, drive website traffic, and convert leads into customers. 
• The ideal candidate will have a strong understanding of digital marketing trends, be analytical, and have the ability to execute data-driven campaigns.

Key Responsibilities
Digital Strategy Development:

• Develop and implement a comprehensive digital marketing strategy aligned with the company’s goals, aimed at increasing brand awareness, driving traffic, and generating leads.
  Identify key target audiences and create tailored marketing strategies to reach and engage them effectively across digital channels.

Social Media Marketing:

• Create and manage social media marketing campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  Design and implement content calendars, product catalogues, ensuring consistent and engaging posts that promote products, services, and brand messaging.
• Engage with the audience through comments, direct messages, and community management to build brand loyalty.
  Analyze social media performance metrics and adjust strategies to increase engagement, followers, and conversions.

SEO/SEM Campaigns:

• Optimize website content for search engines to increase organic traffic and improve search rankings.
  Manage paid search campaigns (Google Ads, Bing Ads) to drive traffic and conversions while adhering to budgets.
  Conduct keyword research, on-page SEO optimization, and link-building strategies to ensure continuous improvement in search engine rankings.
  Analyze and report on SEO performance, using analytics to track growth and implement improvements.

Email Marketing & Automation:

• Create and manage email marketing campaigns, including newsletters, promotions, and product announcements.
  Build and segment email lists to deliver personalized content and maximize engagement.
  Utilize marketing automation tools to streamline email campaigns, track open rates and click-through rates.

Content Marketing & Creation:

• Develop high-quality content for blogs, websites, and social media to educate and engage customers.
  Collaborate with designers, copywriters, and other team members to create engaging visual and written content.
  Produce content that is optimized for search engines and user engagement, with a focus on building brand awareness and increasing conversion rates.
  Create compelling landing pages, blogs, and video content to support campaigns and lead generation efforts.

Analytics & Reporting:

• Monitor and analyze digital marketing campaigns using tools such as Google Analytics, social media insights, and email marketing platforms.
  Track key performance metrics, including website traffic, engagement rates, lead generation, and ROI, providing regular reports to senior management.
  Use data-driven insights to adjust campaigns and optimize strategies for better results.

Paid Advertising & Retargeting:

• Manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and others.
  Optimize paid campaigns for cost-efficiency and increased conversion rates.

Collaborate with Other Teams:

• Work closely with the sales, product, and creative teams to ensure marketing campaigns align with business goals.
  Coordinate with external agencies or partners for specific campaigns or projects.

Requirements
Education:

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
• Additional certifications in Digital Marketing, SEO, Google Ads, or Social Media Marketing are a plus.

Experience:

• 3-5 years of proven experience in digital marketing, with a strong focus on social media, SEO/SEM, content marketing, and email marketing.
• Experience managing and executing digital marketing campaigns for brands or businesses in the FMCG or retail sectors is a plus.
• Strong understanding of digital marketing tools and platforms.

Technical Skills:

• Proficiency in SEO/SEM techniques and strategies, including keyword research, on-page optimization, and Google Ads campaigns.
• Knowledge of social media platforms, trends, and advertising tools.
• Experience with email marketing and automation tools.
• Proficient in Google Analytics and other data analysis tools to measure and optimize campaign performance.
• Familiarity with CMS platforms like WordPress or Shopify for content creation.

Soft Skills:

• Strong creative and analytical abilities to create compelling content and evaluate campaign performance.
• Excellent communication and writing skills, with the ability to craft engaging and persuasive messages.
• Strong attention to detail, with an ability to meet deadlines and manage multiple projects simultaneously.
• Ability to work independently and as part of a collaborative team.
• Results-driven, with a focus on improving conversion rates, traffic, and ROI.

Work Environment:

• Ability to work in a fast-paced, dynamic environment with the flexibility to adapt to evolving marketing trends.
• Flexibility in working hours, as digital marketing campaigns often require adjustments across different time zones.