Business Development Manager at Pally Agro Products Limited

Position Overview

• As we continue to expand our global presence, we are looking for an experienced and results-driven Business Development Manager – Affiliate Marketing & E-Commerceto help us build and foster strategic partnerships, boost online sales, and enhance our affiliate marketing programs.
• The Business Development Manager (BDM) will be responsible for developing and implementing strategic initiatives to drive growth in our affiliate marketing and e-commerce channels. 
• This role will involve identifying, establishing, and nurturing new affiliate relationships, while also seeking out potential business partners that align with our brand values. 
• The BDM will work closely with internal teams to create synergies between affiliate marketing, e-commerce platforms, and business development goals to maximize revenue and brand visibility. 
• The ideal candidate will have a strong background in affiliate marketing, e-commerce strategies, and partnership management.

Key Responsibilities
Strategic Partnership Development:

• Identify, evaluate, and establish long-term affiliate partnerships with companies, influencers, and content creators that can drive sales and expand the brand’s digital presence.
• Build relationships with key decision-makers in relevant industries to secure strategic partnerships and collaborative ventures.
• Negotiate partnership terms, including commission structures, content guidelines, and performance expectations to create mutually beneficial agreements.
• Maintain and expand a network of partners by consistently nurturing and managing relationships with both existing and potential partners.

Affiliate Marketing Program Management:

• Develop, launch, and manage affiliate marketing campaigns that align with business goals and brand values.
• Monitor, evaluate, and optimize affiliate campaigns to ensure maximum reach and conversion rates.
• Track key performance metrics (KPIs) such as click-through rates (CTR), cost per acquisition (CPA), and return on investment (ROI), and adjust strategies as necessary to achieve business objectives.
• Ensure that affiliates have access to the necessary marketing materials, promotions, and product information to effectively promote our offerings.

E-Commerce Growth Strategy:

• Develop and implement e-commerce strategies to increase online visibility, improve customer engagement, and drive sales.
• Optimize product listings and content on e-commerce platforms, ensuring they align with current trends, consumer preferences, and best practices.
• Identify and capitalize on opportunities for cross-selling and upselling through digital channels.
• Work with the marketing team to implement digital advertising strategies, including search engine marketing (SEM), pay-per-click (PPC), and social media campaigns to promote affiliate links.

Market Research & Competitive Analysis:

• Conduct regular market research to identify emerging trends in affiliate marketing and e-commerce, and adapt strategies accordingly.
• Analyze competitors’ affiliate marketing programs and e-commerce activities to understand market positioning and find opportunities for differentiation.
• Leverage data analytics tools to provide actionable insights and recommendations for continuous improvement.

Collaboration and Reporting:

• Work closely with the internal marketing, product, and sales teams to ensure that affiliate programs are integrated into broader marketing strategies.
• Provide regular performance reports to senior management, highlighting affiliate marketing growth, new partnerships, and the effectiveness of business development strategies.
• Identify key opportunities for improvement and propose actionable recommendations for increasing affiliate-driven revenue and customer acquisition.

Brand and Product Advocacy:

• Act as a brand ambassador to ensure that all affiliate partners and collaborators represent the company’s values, voice, and product benefits in a consistent and engaging manner.
• Ensure that product positioning, promotional materials, and campaigns remain in line with the company’s objectives and maintain a high standard of quality.

Requirements
Education:

• Bachelor’s degree in Business Administration, Marketing, E-Commerce, or a related field.

Experience:

• Minimum of 5 years of experience in business development, affiliate marketing, and e-commerce.
• Proven track record of developing, managing, and growing affiliate partnerships.
• Solid understanding of e-commerce platforms (e.g., Shopify etc.) and affiliate marketing tools.
• Experience in negotiating contracts and managing partner relationships across various digital marketing channels.

Technical Skills:

• Proficiency in digital marketing strategies (SEO, SEM, social media marketing, etc.) and affiliate marketing platforms.
• Experience with web analytics tools (Google Analytics, affiliate network dashboards, etc.) to analyze data and track performance.
• Strong understanding of affiliate tracking software, ad serving, and conversion tracking.
• Proficiency in MS Office Suite (Excel, PowerPoint, Word) and CRM software.

Soft Skills:

• Strong negotiation and communication skills with the ability to build and maintain lasting business relationships.
• Highly analytical with an ability to interpret data, identify trends, and make data-driven decisions.
• Self-motivated and proactive with a passion for e-commerce and affiliate marketing.
• Exceptional organizational and project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Ability to work in a fast-paced, dynamic environment and adapt to changing business needs.

Work Environment:

• Ability to work independently and as part of a team in a fast-paced, results-oriented environment.
• Flexibility to adapt to changing work conditions and business priorities.
• Occasional travel may be required for partner meetings and industry events.