Digital Marketing Specialist at Greenswealth Corporate Services Limited

Job Summary

• We are looking for a creative and experienced Digital Marketer to manage and enhance the online presence of two companies’ websites.
• This role requires expertise in creating and executing digital marketing strategies, including content creation, social media management, Google My Business optimization, website management, email marketing, and sales campaigns.
• The ideal candidate will be skilled in producing engaging content independently and driving brand visibility, customer engagement, and revenue growth through online channels.

Key Responsibilities

• Develop and implement social media strategies across various platforms (Facebook, Instagram, LinkedIn, etc.).
• Independently create and schedule engaging posts, stories, videos, and visual content.
• Manage and respond to online customer inquiries, reviews, and feedback to maintain a positive online reputation.
• Monitor, respond, and engage with the audience to foster community and brand loyalty.
• Track social media performance metrics and adjust strategies based on data insights.
• Create high-quality, original content (written, visual, and video) for blogs, social media, websites, and email campaigns.
• Develop a content calendar, aligning with the company's marketing goals and upcoming events or campaigns.
• Design graphics and visuals using tools like Canva, Photoshop, or other creative software to accompany written content.
• Optimize content for SEO and user engagement across all platforms.
• Maintain and optimize Google My Business profiles for both company websites.
• Regularly update business information, respond to customer reviews, and improve local search engine rankings.
• Manage, update, and optimize both company websites to ensure fresh content and a seamless user experience.
• Collaborate with developers if needed, but be capable of independently updating content and optimizing SEO.
• Ensure websites are mobile-responsive and optimized for search engines.
• Plan, create, and manage email marketing campaigns, including newsletters, promotional emails, and drip campaigns.
• Write compelling email copy, design layouts, and segment email lists for targeted outreach.
• Analyze campaign performance and refine strategies to maximize engagement and conversions.
• Research, write, and publish blog posts on topics relevant to the companies’ industries and target audiences.
• Ensure all blog content is well-researched, engaging, and optimized for SEO to attract organic traffic.
• Maintain a consistent publishing schedule aligned with content marketing goals.
• Create and manage digital sales campaigns, including Google Ads, Facebook Ads, and retargeting strategies.
• Design and implement promotions and offers to increase sales conversions.
• Monitor campaign performance, adjust bids and targeting as necessary, and generate reports on ROI.
• Build and manage mini websites or landing pages for specific product lines, campaigns, or events.
• Ensure cohesive branding and user-friendly design while optimizing for conversions.
• Track and analyseKPIs for digital marketing efforts, including website traffic, social media engagement, and email performance.
• Prepare reports and offer actionable insights to improve ongoing marketing strategies.
• Use tools like Google Analytics, social media insights, and CRM platforms to make data-driven decisions.
• Work closely with sales, design, and product teams to align digital marketing efforts with overall business goals.
• Manage relationships with external vendors, agencies, or freelancers when necessary.
• Coordinate cross-functional projects, including marketing campaigns, product launches, and special promotions.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or a related field.
• 2+ years proven experience in digital marketing with a strong focus on content creation (social media, blogs, email, etc.).
• Excellent writing, communication, and graphic design skills.
• Proficient in marketing tools (Google Analytics, SEO tools, social media platforms, email marketing software).
• ability to create and execute comprehensive marketing campaigns across multiple channels.
• Strong time management skills, with the ability to manage multiple brands and projects simultaneously.
• Proximity to Job location is required.

Preferred Skills:

• Experience with e-commerce and online sales platforms.
• Familiarity with design tools such as Canva, Photoshop, or Adobe Creative Suite.
• knowledge of SEO best practices and CRM systems.
• This role offers an exciting opportunity to manage and create content for two dynamic brands while playing a key role in their digital marketing success.