We aim to create a British-style international school reflecting the heritage and culture of the great UK independent schools. We are in search of courageous individuals who embrace challenges head-on and defy conventional expectations. We seek leaders who have the vision to set ambitious targets for students and staff; and who are unafraid to dream big and ...
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The position is responsible for driving brand awareness, attracting prospective parents and children, as well as promoting the school’s values, programmes, and achievements through digital channels and platforms.
Responsibilities:
Develop and implement comprehensive digital marketing plans to enhance the school’s online presence, drive website traffic, and generate leads.
Develop and execute social media strategies to expand the school’s social media presence and build the online community.
Create and curate compelling content, including blog posts, articles, videos, infographics, and other multimedia assets, to support marketing objectives and engage the target audience.
Maintain and update the school’s website, ensuring it is visually appealing, user-friendly, and optimized for search engines (SEO).
Collaborate with web developers, designers, and content creators to implement website enhancements and improvements.
Develop and execute targeted email marketing campaigns to nurture leads and communicate with prospective students and parents.
Plan and manage digital advertising campaigns, including Google Ads, social media ads, PPC, SEM, and display advertising, to increase brand visibility and lead generation.
Monitor digital marketing analytics, website performance metrics, social media insights, and campaign data.
Work closely with the admissions team, teaching, and professional staff to align digital marketing efforts with the school’s overall objectives and promotional activities.
Develop and manage the digital marketing budget, ensuring optimal allocation of resources and cost-effective strategies while delivering measurable results.
Qualifications, Skills and Knowledge:
Bachelor’s degree in marketing, Communications, digital marketing, or a related field.
Minimum of 3 years of work experience in digital marketing, social media management, content creation, and website management.
Proficiency in social media platforms, content management systems (CMS), and website analytics tools.
Experience with email marketing platforms, marketing automation, and CRM systems.
Familiarity with search engine optimization (SEO) techniques and keyword research.
Experience with digital advertising platforms (Google Ads, Facebook Ads, etc.) and SEM campaigns.
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