Digital Marketing Specialist and Content Manager at Coreum Real Estate Solutions

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. 

Responsibilities

• Manoeuvre digital marketing campaigns through all areas of the project life cycle.
• Clearly understand and implement digital marketing campaigns which fit client needs.
• Provide analytical reporting of campaigns to stakeholders.
• Execute in-house digital marketing campaigns for various projects.
• Provide creative content for the website and coordinate promotions with online portals.
• Follow up with the leads generated through portals and digital marketing and get them to visit the site.
• Researching, writing and editing content for various marketing materials, internal marketing updates and external marketing.
• Understanding, anticipating and coordinating all aspects of assigned marketing projects with regard to the strategic marketing plan, legal compliance requirements, and internal customer requests, with little supervision
• Manage and oversee marketing strategies and budgets to achieve desired KPIs across all channels, including SEO/SEM, social media, display advertising, CRM, and email. 
• Own the strategy and execution of Google AdWords campaign across the website, including buying running relevant keywords ads.
• Identify and recommend tools to refine/ streamline workflows and extend capabilities, including social listening, audience data, and web/ app analytics. 
• Proactively map social media calendars, initiatives and events, and develop supporting communication plans (i.e. audience, vehicle, cadence, and messaging). 
• Be a thought leader in uncovering, testing, and executing emerging digital technologies, platforms, and tools. Share learnings with the organization to help foster a collaborative environment. 
• When needed, create and edit advertising and social media copy, creative designs, email and web page layouts. Social media/advertising copywriting skills are important. 
• Responsible for preparing budgets, short and long-term plans for the Marketing/Digital campaigns and its activities
• Evaluate and monitoring campaign progress, assuring adherence and evaluating performance.
• Measuring the performance of all Marketing Campaigns, reporting and assessing against goals (ROI and KPIs)
• Identifying Digital Marketing trends and insights for optimizing spends and performance based on the insights for the products.
• Offer new communication in tandem with customer needs, industry requirements & placing them in the market.
• Extract, analyze, and report on digital marketing performance through Google Analytics, digital marketing reports and systems, and data site-crawl tools.
• Produce clear and articulate marketing material such as presentations and teasers as required for transactions. This will include elements of research and information collation.

Qualifications

• Bachelor's degree or equivalent
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO and SEM Strong written, verbal and collaboration skills.

Attributes

• Ability to work effectively as a team player or independently, in a fast-paced environment while prioritizing projects to ensure timely deliverables.
• Excellent organizational skills, strong analytical skills, strong communication and interpersonal skills.
• Keen interest in real estate, specifically proptech and real-estate investment through crowdfunding.
• Vast and intense knowledge of local real estate trends, market conditions and consumer behaviour.
• Superb customer service and customer relationship management.