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  • Posted: Jan 9, 2024
    Deadline: Not specified
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  • Quality Foods Africa is building quality fast and nutritious food businesses, with a pan African ambition. Our mission is to provide global standards of dining experience, hygiene and service quality to Africa's consumers.
    Read more about this company

     

    Digital Marketing Officer

    Role Description

    • This is a full-time on-site role for a Digital Marketing Officer located in Lagos.
    • The Digital Marketing Officer will be responsible for conducting market research, digital marketing, and social media marketing.
    • They will also be responsible for supporting sales through marketing communication efforts, such as advertising and promotional programs.

    Responsibilities

    • Create continuous engaging content and relate offline activities in an attractive manner
    • Develop and manage digital marketing campaigns
    • Oversee a digital media/social media strategy
    • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
    • Continually work on the Search Engine Optimization of the website(s)
    • Fix any errors or bugs in online content
    • Edit and post content (images, reels, videos, podcasts and audio content) to online sites
    • Create online banner adverts and oversee pay per click (PPC) ad management
    • Write copy for email marketing campaigns and other online campaigns
    • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
    • Organize and Attend product launches and networking events 

    Qualifications

    • Market Research skills
    • Digital Marketing and Social Media Marketing skills
    • Communication skills with an emphasis on marketing communication
    • Sales support experience with direct experience in advertising and promotional programs
    • Excellent written and verbal communication skills
    • Experience with website analytics tools (e.g., Google Analytics)
    • Proficient in Microsoft Office and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
    • Bachelor's degree in Marketing, Communications, Business Administration, or a related field

    Check how your CV aligns with this job

    Method of Application

    If you are qualified and interested please send your CV to recruitment@qfafrica.com

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