Digital Marketing Officer at Phillips Consulting

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Write, review, edit, and update content for organisation websites, blogs, marketing materials, and similar platforms
• Conduct research to learn more about current trends, developments, and perceptions in alignment to the brand

Requirements

• Candidates should possess a Bachelor's Degree / HND qualification
• Minimum of 2 years plus proven experience as a Digital Marketer
• Demonstrable experience leading and managing SEO/SEM, database marketing, email campaigns, social media and/or display advertising campaigns.
• Solid understanding and experience running successful Advert (especially on Google, YouTube, Facebook, Twitter, Instagram).
• Excellent Google Analytics knowledge & channel marketing analytics
• Knowledge about content creation strategy and marketing.
• A high level of attention to detail and good organizational skills.
• Ability to work effectively within a team and independently.
• Experience using data from Questionnaires and Survey to determine customer behaviour.
• The capacity to prioritize and work across multiple projects
• Strong analytical skills and data-driven thinking.
• Knowledge of blockchain experience is a plus
• Excellent Research Skills
• Ability to pitch offers to the hungry market both physically and online.