Digital Marketing Officer at Kaiglo Stores Limited

A digital marketing officer is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Duties of the Digital Marketing officer:

• Devising strategies to drive online traffic to the company’s website
• Tracking conversion rates and making improvements to the website
• Developing and managing digital marketing campaigns
• Utilizing a range of techniques to generate sales leads
• Overseeing the social media strategy for the company
• Managing online brand and product campaigns to raise brand awareness.
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Develop and manage digital marketing campaigns
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
• Promote company’s product and services in the digital space
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
• Creating and executing SMS, and email-based marketing campaigns
• Compile performances report using Google Analytics program

Minimum Requirements

• A minimum of 4 years+ of relevant experience in digital marketing preferred (social media marketing related)
• A degree from a recognized/ accredited university
• Proven track record of success in digital marketing role required especially with social media marketing (Instagram, Facebook, Twitter, LinkedIn, etc.). 
• Experience in executing cohesive cross-channel content marketing campaigns & digital marketing skills strongly preferred
• Passionate about impactful email and digital marketing content
• Great customer service skills to increase users’ interactions
• Experience managing a comprehensive content calendar for several teams/groups
• Strong ability to be collaborative and team-minded
• Ability to clearly articulate priorities while incorporating data and learning into the decision-making process
• Ability to react to changing priorities based on sales trends and pivot quickly and effectively
• Willingness to roll up your sleeves and execute while also driving strategic planning and seeing the broader team vision
• Must have extensive computer skills 
• Must have excellent communication skills, both verbal and written with a focus on accuracy, attention to detail, thoughtful and thorough preparation of documents and communications
• Must be a self-starter with the ability to work with teams in a fast-paced, goal-oriented environment.