Digital Marketing Officer (Fluent in English & French) at Kaplo Africa

About the Role

• Our client is seeking a highly skilled Digital Marketing Officer fluent in both English and French to drive brand visibility, lead generation, and customer engagement across digital platforms.

Key Responsibilities

• Develop and execute data-driven digital marketing strategies to increase brand awareness and customer acquisition.
• Manage and optimize social media, SEO, PPC, email campaigns, and content marketing initiatives.
• Create compelling bilingual (English & French) content for websites, blogs, and social media.
• Analyze key performance metrics and generate reports to improve campaign effectiveness.
• Collaborate with design and development teams to enhance online presence and user experience.

Requirements

• Proven experience in digital marketing, preferably in the software or tech industry.
• Strong expertise in SEO, SEM, Google Ads, social media marketing, and email automation.
• Proficiency in digital marketing analytics tools (Google Analytics, Facebook Ads Manager, etc.).
• Excellent copywriting and content creation skills in both English & French.
• Ability to work independently and execute innovative marketing campaigns.

Benefits

• Competitive salary of $1,200 net per month.
• Opportunity to work with a dynamic and innovative tech company.
• Career growth and professional development opportunities.