Digital Marketing Officer at De koolar Nigeria Limited

Role Overview

• The Digital Marketing Officer will be responsible for managing De Koolar’s digital channels to drive brand visibility, generate leads, and convert prospects into paying customers.
• This role combines digital campaign management with direct sales responsibility, requiring a results-driven professional who can leverage digital tools, content, and analytics to achieve measurable business growth.

Key Responsibilities
Digital Marketing & Lead Generation:

• Plan, execute, and optimize digital campaigns across SEO, SEM, social media, email, and display networks.
• Manage and grow De Koolar’s online presence (website, LinkedIn, Google Business, Meta platforms, etc.).
• Create compelling digital content (posts, ads, videos editing and production, newsletters) tailored to target audiences.
• Drive inbound lead generation campaigns aligned with product offerings.

Sales & Deal Closure:

• Engage with leads generated through digital channels, qualify prospects, and close deals.
• Manage the digital sales pipeline, ensuring timely follow-up and conversion.
• Collaborate with the Business Development team to align digital sales with field activities.
• Meet and exceed assigned monthly and quarterly sales targets.

Customer Engagement & CRM Integration:

• Capture and update customer data in De Koolar’s CRM system for effective tracking.
• Nurture relationships with prospects and customers through personalized digital touchpoints.
• Provide excellent pre- and post-sales support via digital communication channels.

Analytics & Performance Tracking:

• Monitor and report performance of digital marketing and sales activities.
• Track KPIs including reach, engagement, leads generated, conversion rates, and revenue closed.
• Provide insights and recommendations to improve campaign ROI and sales efficiency.

Key Performance Indicators (KPIs):

• Number of qualified leads generated via digital channels.
• Conversion rate of leads to sales.
• Monthly/quarterly revenue achieved from digital channels.
• Engagement growth across social media and website.
• Customer satisfaction and retention from digital touchpoints.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2–4 years’ proven experience in digital marketing and sales (B2B preferred).
• Strong knowledge of digital marketing tools (SEO, Google Ads, Meta Business Suite, LinkedIn Ads, email automation).
• Track record of achieving and exceeding sales targets.
• Proficiency with CRM systems and digital sales tools.
• Excellent communication, negotiation, and customer engagement skills.
• Creative, analytical, and performance-oriented mindset.