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  • Posted: Mar 19, 2025
    Deadline: Not specified
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  • Sysgyte Technologies is an innovative information technology company that provides cutting-edge solutions to businesses and organisations around the world. With a team of highly skilled professionals, state of the art technology and a commitment to excellence, Sysgyte Technologies is dedicated to helping clients achvieve thier goalsand drive growth through t...
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    Digital Marketing Manager / Social Media Manager

    Key Responsibilities
    Internet Marketing (General Digital Marketing):

    • Develop and execute online marketing strategies to drive traffic, engagement, and conversions.
    • Manage paid advertising campaigns (Google Ads, display ads, etc.).
    • Optimize website content for SEO (Search Engine Optimization) to improve organic search rankings.
    • Analyze website performance using tools like Google Analytics.

    Email Marketing:

    • Create and manage email marketing campaigns to nurture leads and retain customers.
    • Design email templates and write compelling copy.
    • Segment email lists for targeted campaigns.
    • Track email performance metrics (open rates, click-through rates, conversions).

    Instagram Marketing:

    • Develop and execute Instagram strategies to grow followers and engagement.
    • Create and curate visually appealing content (photos, videos, Stories, Reels).
    • Manage Instagram ads and influencer partnerships.
    • Monitor trends and leverage hashtags, challenges, and features like Reels.

    TikTok Marketing:

    • Create viral, engaging TikTok content to build brand awareness and reach new audiences.
    • Stay updated on TikTok trends, sounds, and challenges.
    • Run TikTok ad campaigns and collaborate with TikTok influencers.
    • Analyze TikTok performance metrics (views, likes, shares, comments).

    Requirements

    • 4 - 10 years of experience.

    Skills Required:

    • Content Creation: Ability to create engaging, platform-specific content (graphics, videos, captions).
    • Analytics: Proficiency in tools like Google Analytics, Instagram Insights, TikTok Analytics, and email marketing platforms (e.g., Mailchimp, Klaviyo).
    • Advertising: Knowledge of paid ad platforms (Facebook Ads Manager, Google Ads, TikTok Ads).
    • Copywriting: Strong writing skills for email campaigns, social media captions, and ad copy.
    • Trend Awareness: Staying updated on social media trends and algorithm changes.
    • Strategic Thinking: Ability to plan and execute campaigns that align with business goals.

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified candidates should send their Applications to: HR@sysgyte.com using the Job Title as the subject of the mail.

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