Digital Marketing Manager / Social Media Manager at Sysgyte Technologies

Key Responsibilities
Internet Marketing (General Digital Marketing):

• Develop and execute online marketing strategies to drive traffic, engagement, and conversions.
• Manage paid advertising campaigns (Google Ads, display ads, etc.).
• Optimize website content for SEO (Search Engine Optimization) to improve organic search rankings.
• Analyze website performance using tools like Google Analytics.

Email Marketing:

• Create and manage email marketing campaigns to nurture leads and retain customers.
• Design email templates and write compelling copy.
• Segment email lists for targeted campaigns.
• Track email performance metrics (open rates, click-through rates, conversions).

Instagram Marketing:

• Develop and execute Instagram strategies to grow followers and engagement.
• Create and curate visually appealing content (photos, videos, Stories, Reels).
• Manage Instagram ads and influencer partnerships.
• Monitor trends and leverage hashtags, challenges, and features like Reels.

TikTok Marketing:

• Create viral, engaging TikTok content to build brand awareness and reach new audiences.
• Stay updated on TikTok trends, sounds, and challenges.
• Run TikTok ad campaigns and collaborate with TikTok influencers.
• Analyze TikTok performance metrics (views, likes, shares, comments).

Requirements

• 4 - 10 years of experience.

Skills Required:

• Content Creation: Ability to create engaging, platform-specific content (graphics, videos, captions).
• Analytics: Proficiency in tools like Google Analytics, Instagram Insights, TikTok Analytics, and email marketing platforms (e.g., Mailchimp, Klaviyo).
• Advertising: Knowledge of paid ad platforms (Facebook Ads Manager, Google Ads, TikTok Ads).
• Copywriting: Strong writing skills for email campaigns, social media captions, and ad copy.
• Trend Awareness: Staying updated on social media trends and algorithm changes.
• Strategic Thinking: Ability to plan and execute campaigns that align with business goals.