Digital Marketing Lead at FATE Foundation

Job Summary:

• We are seeking a highly motivated and results-driven Digital Marketer to join our team. The ideal candidate will be responsible for planning, executing, and optimizing online marketing strategies across various channels to increase brand awareness, drive traffic, and generate leads. The role involves working with content creators, designers, and the marketing team to create engaging campaigns that enhance the company’s digital presence and deliver measurable results.

Key Responsibilities:

• Develop and execute digital marketing strategies across SEO, SEM, email marketing, social media, and content marketing.
• Analyse and optimize website performance and online user experience using tools like Google Analytics and other reporting tools.
• Create and manage paid advertising campaigns (PPC, Google Ads, social media ads).
• Manage and grow the company’s social media profiles and online presence.
• Collaborate with the design team to create visually appealing content that aligns with the brand’s identity.
• Stay updated on the latest digital marketing trends and best practices.

Qualifications:

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• In-depth knowledge of digital marketing strategies, including SEO, SEM, content marketing, email marketing, and social media marketing.
• Strong understanding of online consumer behaviour and analytics.
• Ability to analyse data and derive actionable insights.

Experience:

• 2+ years of experience in digital marketing, ideally with experience in SEO, PPC, and social media management.
• Proven experience managing paid ad campaigns across platforms like Google Ads and Facebook Ads.
• Hands-on experience with content creation, email campaigns, and audience segmentation.
• Experience in tracking and optimizing website performance through analytics.
• Experience with lead generation, conversion optimization, and eCommerce market