Digital Marketing Executive at MacTay Consulting

Position Summary

• The candidate will be responsible for managing digital campaigns, overseeing social media presence, driving online advertising, and collaborating cross-functionally to support integrated marketing initiatives.

Key Responsibilities
Digital Strategy & Brand Awareness:

• Develop and implement a robust digital marketing strategy tailored to the Nigerian market to promote the organization products and brand values.
• Build strong online brand positioning, targeting both potential members and customers nationwide.
• Identify emerging digital trends and recommend tools or platforms for effective audience engagement.

Social Media Management:

• Plan, schedule, and manage all official social media accounts (Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, etc.).
• Create engaging, informative, and culturally relevant content to increase followers and engagement rates.

Content Creation & Visual Communication:

• Collaborate with graphic designers and content creators to develop multimedia content (images, videos, infographics) for campaigns and promotions.
• Produce compelling blog posts, email newsletters, landing pages, and digital marketing materials.
• Localize global content to suit Nigerian market dynamics and linguistic preferences.

Online Advertising & Campaign Management:

• Plan, execute, and optimize paid campaigns via Google Ads, Facebook Ads Manager, Instagram promotions, YouTube ads, and other digital platforms.
• Conduct A/B testing, monitor campaign performance, and adjust tactics to improve ROI

Website & SEO Management:

• Work with IT or external developers to maintain and update the Nigerian company website with current promotions, events, product information, and success stories.
• Optimize website content for search engines (SEO), improving organic rankings and website traffic.
• Monitor analytics (Google Analytics, Meta Insights, etc.) and report on digital performance metrics.

Requirements

• Bachelor’s degree in Marketing, Mass Communication, Digital Media, or a related field.
• Minimum of 4–6 years of proven experience in digital marketing, preferably in the FMCG, health, or wellness sector.
• Strong command of SEO/SEM, email marketing tools, social media advertising platforms, and content creation tools (e.g., Canva, Adobe Creative Suite).
• Excellent knowledge of digital analytics platforms (Google Analytics, Facebook Business Suite, etc.).
• Creativity, attention to detail, and the ability to work in a fast-paced, multicultural environment.