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  • Posted: Sep 9, 2022
    Deadline: Sep 30, 2022
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    FAB Juice Bar is a revolutionary brand of cold pressed juice bars; an innovation of young enthusiasts and passionate advocates for a healthy, active and fun lifestyle using the very best of natural fresh organic products- fruits & vegetables and probiotic rich low fat yogurt. Our inspiration comes as the rise of fast foods becomes a part of the fabric...
    Read more about this company

     

    Digital Marketing Executive

    Responsibilities of the Digital Marketing Executive

    • Develop and implement a digital marketing strategy plan.
    • Brand Development
    • Identify Target Customers
    • Set Clear Objectives
    • Visual Design and Web Development Strategy
    • Solid Content Strategy
    • Promotion Strategy
    • Engagement Strategy
    • Conversion Strategy
    • Measure & Analyze to Establish ROI

    Essential Duties of the Digital Marketing Executive

    • Manage social media marketing campaigns and day-to-day activities including:
    • Develop relevant content topics to reach the company’s target customers.
    • Create, curate, and manage all published content (images, video and written).
    • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
    • Conduct online advocacy and open a stream for cross-promotions.
    • Develop and expand community and/or influencer outreach efforts.
    • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
    • Design, create and manage promotions and Social ad campaigns.
    • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
    • Analyze key metrics and tweak strategy as needed.
    • Compile reports for management showing results (ROI).
    • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
    • Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
    • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
    • Monitor trends in social media tools, applications, channels, design and strategy.
    • Implement ongoing education to remain highly effective.
    • Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
    • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
    • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

    Qualifications and Experience

    • Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
    • Demonstrates creativity and documented accomplishments in digital media marketing. (Give links to profiles as examples).
    • Proficient in content marketing theory and application.
    • Experience in sourcing and managing content development and publishing.
    • Exhibits the ability to merge the creative side of marketing to the analytical side
    • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
    • Maintains excellent writing and language skills.
    • Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
    • Displays ability to effectively communicate information and ideas in written and video format.
    • Exceeds at building and maintaining sales relationships, online and off.
    • Practices superior time management.
    • Is a team player
    • Makes evident good technical understanding and can pick up new tools quickly.
    • Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
    • Possesses functional knowledge and/or personal experience with WordPress.
    • Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
    • Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
    • A Bachelor's or HND degree in Marketing, Creative Arts, or related field.
    • Knowledge of data analysis and report writing.
    • The ability to understand and follow company policies and procedures.
    • The ability to work under pressure.

    Knowledge, skills & abilities:

    • Leadership skills
    • Good customer service skills
    • Excellent communication skills
    • Product and job knowledge
    • Good creative writing skills
    • Good understanding of photography, editing and graphics tools
    • Possess a good understanding of digital marketing
    • Background in graphics design and video editing is a plus

    Method of Application

    Interested and qualified candidates should forward their CV to: info@fabjuicebar.com using the position as subject of email.

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