Digital Sales Manager (E-Commerce) at Najec FMCG Limited

Reports To: Chief Executive Officer (CEO) / Head of Operations

Work Type: Full-Time (On-site / Hybrid)

ROLE OBJECTIVE

To lead and manage the company’s digital sales operations across all online platforms — including the MyKiaKia.com website, WhatsApp Business, social media stores, and B2B client channels — with the goal of driving revenue growth, conversion optimization, and customer retention.

The role requires a data-driven, creative, and highly organized professional capable of bridging sales, marketing, and technology to deliver measurable growth.

KEY RESPONSIBILITIES

Sales & Revenue Growth

• Plan, execute, and achieve monthly and quarterly digital sales targets.
• Develop and manage online campaigns, discounts, and promotional sales.
• Track order performance and ensure conversion rate optimization.
• Coordinate with warehouse and operations to ensure product availability and delivery timelines.

 E-Commerce Platform Management

• Manage all digital listings: product images, pricing, and descriptions on MyKiaKia.com.
• Maintain product accuracy and ensure synchronization between inventory and online catalog.
• Supervise order processing from cart to payment, dispatch, and confirmation.
• Work closely with the tech team to resolve website issues and ensure uptime.

Digital Marketing Coordination

• Work with the marketing team to launch and monitor paid campaigns on Facebook, Instagram, Tik-Tok, and Google.
• Implement remarketing, cart abandonment recovery, and customer retargeting campaigns.
• Measure ROI on campaigns and report insights to management.                                                                                         

Customer Relationship & CRM

• Supervise WhatsApp Business, Instagram DMs, and email response teams.
• Track leads, inquiries, and close rates daily.
• Maintain customer data and follow-up lists through CRM tools.
• Coordinate after-sales communication, upselling, and loyalty promotions.

Analytics & Reporting

• Use Google Analytics, Facebook Insights, and ERP dashboards to track performance.
• Analyze customer behavior, top products, and regional demand trends.
• Prepare daily and weekly reports on revenue, conversion, ad spend, and customer growth.

KEY PERFORMANCE INDICATORS (KPIs)

 Metric                                 Target

CORE COMPETENCIES

• Strategic sales management and data-driven decision-making.
• Strong understanding of digital advertising, conversion funnels, and SEO.
• Excellent communication and leadership skills.
• Proficiency in Google Analytics, Meta Business Suite, CRM tools, and Excel.
• High attention to detail, accountability, and adaptability.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s Degree in Marketing, Business, Communications, or related field.
• 3–5 years’ experience in e-commerce, online retail, or FMCG digital sales.
• Hands-on experience with paid media campaigns and e-commerce platforms (Shopify, WooCommerce, or custom ERP).

COMPENSATION& BENEFITS

 Component                      Details

REPORTING & COMMUNICATION

 Frequency                           Report                                                                  Audience